1. The Puyallup Fair has been
entertaining Fairgoers for over
a century. As one of the most
recognizable events in the
Pacific Northwest, the Fair
presents a wonderful
opportunity to reach the
consumer.
The revolutionary
branding tool that
gives your logo a
whole new “spin”!

2. P.O. Box 430 • Puyallup, WA 98371 • (253) 841-5022 • www.thefair.com
Each year 1.2 to 1.4 million consumers
line up to pass through 18 turnstile units
here at the Fair. The typical patron hands
their ticket to the ticket taker, grabs the
turnstile arm, and looks down at the
turnstile as he or she enters. Why not put
your message where the Fairgoers cannot
miss your logo?
Companies such as Coca-Cola, AT&T,
Toyota, Verizon Wireless, Miller Brewing
Co., Sprint, Blue Cross Blue Shield,
Dodge, COMCAST, Ford, and many
others have chosen to promote themselves
using Turnstile Advertising TM
. Turnstiles
put the perfect spin on products. Safeco
Field, home to our very own Mariners, will
feature MasterCard as this year’s advertiser.
Turnstile Advertising TM
with Turnstile AdSleeve®
Armcovers is catching the attention of consumers in high
traffic areas such as NFL stadiums, Major and Minor League
baseball parks, NBA and NHL arenas, Colleges, multi-purpose
venues, amphitheaters and amusement parks throughout the
U.S. and Canada.
Fairgoer DemographicsFairgoer DemographicsFairgoer Demographics
Gender:Gender:Gender:
Male………………………………………….46%
Female………………………………………54%
Age:Age:Age:
19-34………………………………………...25%
35-44………………………………………...18%
45-54…………………………………………14%
55 & Over………………………………….8%
Household Income:Household Income:Household Income:
$30-$40k…………………………………...14%
$40-$60k…………………………………...20%
$60-$80k…………………………………...17%
Market research shows that fans
recall the turnstile message more
than any other facility signage
(unaided). In the latest market test
conducted, 66.7% of the
respondents correctly recalled the
advertiser on the turnstiles!
- 1996 University of Central Florida study

3. When Turnstile AdSleeve® was started in 1994 the founder spoke to many consumers
about the concern of "advertising clutter”. As they started adding more and more venues
what became apparent surpassed their expectations. Fans, in fact, liked the “dressed up”
turnstiles better than the normally drab looking plain ones. And the press, sometimes the
most critical judges, not only have been writing positive articles about the signage, they have
become the single largest user of the Turnstile AdSleeve® Armcover units.
Advantages of Turnstile Advertising:Advantages of Turnstile Advertising:Advantages of Turnstile Advertising:
• Only advertising signage that ALL customers physically come into contact
with
• First ad consumers are exposed to upon entering the Fair
• The location allows for numerous promotional tie-ins (coupon handouts, sampling, etc.)
• Unobtrusive and does not compete with the Fair for the
attention of the Fairgoer
• The shape of the Armcover tube is an ideal tool for displaying
creative, circular shaped ads from rolled-up newspapers to
beverage cans to batteries
• Sold on an exclusive basis to one sponsor per venue thus
reaching customers where competitors cannot
• Located in a positive environment. People are happy. They are
about to enjoy a wonderful event. You can thus tie-in with this
P.O. Box 430 • Puyallup, WA 98371 • (253) 841-5022 • www.thefair.com
According to the Power of Point-of-
Purchase Advertising, motion
displays can increase recall by
119% and sales by 91%!

4. Become part of one of the most
memorable events of the year!
Miami Dolphins
"Turnstile AdSleeves® are a valuable new element…. They offer an
effective way to reach and touch every one of the thousands of
fans who will attend each game."
Chicago Cubs
"...signage must be tasteful here at Wrigley Field and your product
helps us maintain the integrity of the park."
You will be treated as an Official Sponsor, receiving recognition in multiple Fair controlled
collateral materials, including:
• Official program
• Entertainment brochure
• Website
• Sponsor ads
• Gate signs
• Electronic marquee
And you will receive tickets for both customers
and employees
St. Louis Post-Dispatch
"We believe using Turnstile AdSleeves® is a great way to
communicate to our consumers in a fun, interactive way."
$60,000 (1-year contract), $55,000 per year (2-year contract)
P.O. Box 430 • Puyallup, WA 98371 • (253) 841-5022 • www.thefair.com