Highlights from 2012 Stamats TeensTALK study

1. 2012 Edition
Stamats TeensTALK® study usage of
reflects findings from a Spring
2012 nationwide survey of Mobile
traditional-age college-bound Devices
FOR COLLEGE HUNT
high school seniors.
52% used mobile technology
to study college options
25% identified academic
program information
Distance
from home to
as most-important
mobile content
Top-Choice
Campus 68% choose four-year
public schools
40% of 2012 college
freshmen will enroll
within 30 miles College or
[ up 11% from 2010 ] University
52% will matriculate within
60 miles from home Selection
40% fewer freshmen
will enroll 121-500 64% made their choice
without help
miles from home [ up from 47% in 2010 ]
95% said their parents were
at least somewhat
involved
College
Selection
Process recruitment
communication
18% had known for
years what college
they’ll attend
channels
[ down from 31% in 2010 ] 39% preferred personalized
postal mail
[ up from 36% in 2010 ]
37% had a college
preference, but
considered others
[ down from 49% in 2010 ]
29% preferred
personalized email
[ down from 38% in 2010 ]
45% began their search
without a preferred
college in mind
3% preferred text
messages
[ up from 1% in 2010 ]
[ up from 20% in 2010 ]
TeensTALK® is the nation’s longest-running survey of college-bound high school students, providing the higher education marketing profession a
comprehensive scan of teen Trends, Attitudes, Lifestyles, and Knowledge with special focus on college search and selection. For more information,
contact Associate Vice President for Client Services, Eric Sickler at eric.sickler@stamats.com or (800) 553-8878. ©2012 Stamats, Inc.