1. Eduardo Abeliuk Chris Mocko Joel Darnauer

2. 1.8M Total Installs date Source: adonomics.com

3. Full Moon on the Quad

4. AFTER ONE WEEK, 72 COUNTRIES!

6. New Engagement Features

11. The “Petri Dish” Model Mature users Expanding Frontier of New/engagable Users Potential users

12. If Google transformed what it means to KNOW SOMETHING then the potential of Facebook is to transform what it means to BE SOMEONE

13. Invite Behavior

16. The Message is the Medium

21. Daily Active Users

22. Saturation? Monthly Users 04 05 06 07 08 09 20M 40M 60M 80M 100M Facebook Google

24. The is the Medium Message

26. NOW ALMOST EVERYWHERE

27. Working hard on engagement Virality Engagement