Jeff Bezos founded Amazon in 1995 starting from his garage in Seattle. It began as an online bookstore but has expanded to sell virtually all products online and become the largest online retailer in the world. Amazon has disrupted many industries through innovative technologies like the Kindle

1. DISRUPTIVE INNOVATION
By: Stanford Bush

2. UBER FOUNDERS
• Travis Kalanick
• Garrett Camp

3. UBER FOUNDED
• On a snowy Paris evening in 2008, Travis Kalanick and Garrett Camp had trouble
hailing a cab. So they came up with a simple idea—tap a button, get a ride.
• Uber was founded in March 2009, San Francisco, CA

4. UBER FACTS
• Uber Technologies is an American technology company
• Headquarters located in San Francisco, California
• Uber is located in 633 cities

5. EXTRA INFORMATION ABOUT UBER
• Uber brought about 6.3 billion in 2016
• Formally called UberCab in 2009

6. WHAT INDUSTRY UBER SERVE
• Uber serves the community and anyone who is looking for a ride. Uber made it
possible for people who were trying to get from one side of town to another easy
by using an app to call a ride to their exact located with a small fee. This here was a
game changer and better than waiting on a taxi.

7. UBER IMPACTED THE MARKET
• Uber also whether it’s a ride, a sandwich, or package, they use technology to give
the customers what they want.

8. WHY UBER WAS A DISRUPTIVE
TECHNOLOGY
• Uber killed the taxi cab drivers because their app made them where they needed to
be within a matter of seconds unlike a traditional taxi cab you may have to wait
several minutes.

9. AMAZON.COM
Jeff Bezos

10. FACTS ABOUT HOW AMAZON
STARTED
• Bezo set up the office for his fledgling company in his garage.
• Benzo opened Amazon.com, named after the meandering South American River,
July 16, 1995.

11. LAUNCHING AMAZON.COM
• No press promotion, amazon sold books across the United States in 45 foreign
countries within 30 days.
• 2 months sales reached $20,000 a week, and staidly growing fast.

12. JEFF BEZOS
• Born January 12, 1964 in Albuquerque, New Mexico.
• Bezos showed an early interest in how things work.
• Turned parents garage into a laboratory

13. MORE ON JEFF BEZOS
• Bezos pursued his interest in computers at Princeton University where he graduated
in 1986.
• After graduation, he found work at serval firms on Wall Street: Fitel, Bankers Trust.

14. INDUSTRY OR MARKET
• Amazon’s segmentation is based on actual purchase behavior: not what people
might have expressed interest in, but what they actually did.
• Amazon’s is a micro-level segmentation targets each customer individually.

15. MARKET SHARE
• Amazon has successfully positioned itself as a Global e-commerce giant where one
can buy anything and get it delivered at any remote location.

16. INCUMBENT TECHNOLOGY AND ITS
MARKET SHARE
• Anyone who has a computer that connects to internet can order what they want
with in seconds and receive it in a few days.

17. DISRUPTIVE TECHNOLOGY
• I see amazon as a disruptive technology because they have their hands in
everything in todays society.
• For instance, the Kindle which made I easy for students to buy ebooks for cheaper.

18. DISRUPTIVE TECHNOLOGY
• Amazon has made it easier to order things for cheaper than going to the store and
buying the products.

19. SUCCESSFUL AS DISRUPTIVE
• Amazon was very successful because they continue to come up with ideas that
make every day life easier. When you surf the web you recently search items come
up on your Facebook or in an email ad that links to the browser.
• Ex. Amazon Prime allows people to receive packages within two days or less

20. ADDITIONAL INFORMATION AND
EXAMPLES
• Alexa who was named after the ancient library “Alexandria” is Amazon’s voice
control system.
• Alexa lets people speak their wishes and seeing them fulfilled, well the simple ones
like dimming down the lights and making a grocery list, or playing music.

21. FUTURE INNOVATIONS
• Ford Motor company is integrating Alexa into their vehicle.
• Amazon has bought Whole Foods so now you can order directly from them.