There’s a secret to working with a great marketing agency: You need to be prepared to be a little uncomfortable. That’s the first of four little gems you’ll find in “Learn to Be Uncomfortable: Getting the Most From a Great Marketing Agency.” It’s an itty-bitty guide to what you need to know to have a fruitful partnership with a game-changing marketing and advertising agency. In addition to being OK with being a little uncomfortable, you need to be able to: • See the Emperor’s clothes revealed • Have your worldview rocked • Take it all down to bare metal “Learn to Be Uncomfortable: Getting the Most From a Great Marketing Agency” explains succinctly and incredibly engagingly why all of this happens in a successful relationship with a transformative marketing agency.

1. LEARN TO BE
UNCOMFORTABLE:
GETTING THE MOST
FROM A GREAT
MARKETING AGENCY

2. THE PATH YOU’VE TRAVELED
GOT YOU WHERE YOU ARE.
IT WON’T GET YOU
ANY FARTHER.
Yep, it’s true:
If you keep on doing what
you’re doing, you’ll keep on
getting what you’re getting.
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3. GROWTH IS CHANGE.
CHANGE CAN BE UNCOMFORTABLE.
IF YOU WANT A GREAT
MARKETING AGENCY EXPERIENCE,
BE PREPARED TO BE UNCOMFORTABLE.
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4. A GREAT STRATEGIC MARKETING AND
ADVERTISING AGENCY WILL:
Know your market
Know your competitors
Know you
Be prepared to see the Emperor’s
clothes revealed.
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5. A GREAT STRATEGIC MARKETING
AND ADVERTISING AGENCY
COMBINES BIG-BRAIN ANALYTICAL
THINKING WITH UNBRIDLED
ARTISTIC SOUL AND CREATIVITY.
Be prepared to have your
worldview rocked.
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6. A GREAT STRATEGIC MARKETING
AND ADVERTISING AGENCY DIGS
DEEP TO UNCOVER:
What truly compels and obsesses you
What makes you tick
What you want to do tomorrow
What you want Wikipedia to say about you
when it’s all said and done
Be prepared to take it all down
to bare metal.
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7. A GREAT STRATEGIC MARKETING AND ADVERTISING
AGENCY WILL TURN YOU ON TO THIS UNIVERSAL
(BUT RELATIVELY UNKNOWN) FACT:
You have three key audiences you must influence
to win and sustain a competitive advantage.
Be prepared to learn the truth.
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8. MAYBE YOU’RE READY TO KICK YOUR
CURRENT AGENCY TO THE CURB.
THAT CAN BE UNCOMFORTABLE, FOR SURE.
(We’ve got a SlideShare tutorial to help you
deal with that.)
Maybe you’re just looking to see what’s
out there.
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9. Regardless, if you’re ready to:
Consider being uncomfortable in a very good way
Partner with an agency that’s reshaping B2B marketing
in a uniquely disruptive and incredibly effective way
… contact The Starr Conspiracy.
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10. DISCOVER A GREAT STRATEGIC MARKETING
AND ADVERTISING AGENCY.
DISCOVER THE STARR CONSPIRACY.
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