Things are movin' and shakin' over here at The Starr Conspiracy. Today, we announced the acquisition of LAROCQUE INC, a strategy a go-to-market consulting firm for HR technology and human capital management (HCM) firms. What does that mean? A few things: - George LaRocque joins The Starr Conspiracy Intelligence Unit as Director of Go-To-Market Services. - The Starr Conspiracy has acquired InfluenceHR, an event geared toward delivering actionable insight for HR technology sales and marketing leaders. The event will be returning to San Francisco this spring. More to come soon. - LaRocque will continue his work as a market analyst and strategic consultant focusing on product positioning, access-to-market strategy, and marketing and sales process consulting. - LaRocque will also continue to serve as conference chair of InfluenceHR and is announcing a call for speakers for the spring event.

1. THE STARR CONSPIRACY ACQUIRES LAROCQUE INC, INFLUENCEHR
GEORGE LAROCQUE JOINS THE STARR CONSPIRACY INTELLIGENCE UNIT AS DIRECTOR OF GO-TO-MARKET SERVICES
FORT WORTH, Texas (March 18, 2014) — The Starr Conspiracy, a strategic marketing and advertising agency for
enterprise software and services companies, announced the acquisition of LAROCQUE INC, a strategy and go-to-
market consulting firm for HR technology and human capital management (HCM) firms. The Starr Conspiracy also
acquired InfluenceHR, an event geared toward delivering actionable insight for HR technology sales and marketing
leaders, which returns to San Francisco this spring. Terms of the deal were not disclosed.
“We jumped at the opportunity to acquire LAROCQUE INC. and
InfluenceHR and bring George into the Intelligence Unit,” said Bret
Starr, founder, partner, CEO, and president of the agency. “George
has built a must-attend event for HR technology sales and
marketing leaders who want to know what’s next in the rapidly
shifting and quickly growing space. He generated triple-digit
growth as a sales executive at Bullhorn and BrassRing, so he
understands the needs of sales and marketing executives better
than anyone. We’re glad to have him back.”
LaRocque will also join The Starr Conspiracy Intelligence Unit as
Director of Go-to-market Services, where he will continue his work
as a market analyst and strategic consultant focusing on product
positioning, access-to-market strategy, and marketing and sales
process consulting.
"I’m committed to providing insight into HR technology innovation and B2B marketing and sales excellence,”
LaRocque said. “Joining The Starr Conspiracy Intelligence Unit was a natural fit. I will continue to take briefings and
conduct market analysis alongside my new colleagues, Steve Smith and Lance Haun. With access to the deepest
HR technology market research anywhere within the Intelligence Unit, we’re committed to helping brands connect
to buyers in a way that delivers value for everyone.”
LaRocque will continue to serve as conference chair of InfluenceHR and is announcing a call for speakers for the
spring event.
“The two InfluenceHR events last year in San Francisco and New York showed that sales and marketing leaders in
our industry are hungry for an event that focuses on understanding buyers, trends, and strategies for improving
results and serving the market better,” he said.
LaRocque will also continue with his work on #hrwins, a social initiative designed to focus buyers on noteworthy
HR tech and HCM companies and trends.
ABOUT THE STARR CONSPIRACY
You shouldn't have to pay an agency to get to know your industry. The Starr Conspiracy already knows your market segment,
who you are, and where you fit in. We're a strategic marketing and advertising agency devoted exclusively to enterprise
software and services. When you partner with us, it's to build market share, multiply brand awareness, and drive sales leads —
Schedule a Briefing
To schedule a briefing with George LaRocque or
Lance Haun, please email
briefings@thestarrconspiracy.com.
InfluenceHR: Call for Entries
If you have a compelling view on HR technology
marketing and want to present for your peers,
let us know. We’re taking entries for the 2014
event now. Email
InfluenceHR@thestarrconspiracy.com by April 4.

2. not to bone up on the basics. We've been "out there" for more than a decade, so you can hit the ground running. Founded in 1999
and located in Fort Worth, Texas, The Starr Conspiracy has won eight best places to work awards and countless creative awards.
Visit us on the Web at www.thestarrconspiracy.com.
ABOUT THE STARR CONSPIRACY INTELLIGENCE UNIT
There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re
ready to get you there.
The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the
guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status
quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before, and that
approach to marketing is dead.
TSCIU takes your business as personally as you do, and we will challenge you to shift your perspective. Most important, though,
we deliver marketing clarity so you can make decisions with confidence.
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