On August 14 at the Startup Product Talks SFBay meetup Teresa Torres, VP Product, AfterCollege gave a great presentation that was quite provoking and inspired much animated conversation. Read the recap here: http://bit.ly/12hxc84 Follow http://startupproduct.com/blog

1. Teresa Torres, VP Products, AfterCollege
Startup Product Talks SFBay
Atlassian Dev Den, San Francisco, CA
08.14.2013
A Startup Product Talks Presentation
http://StartupProduct.com

2. {
How to Make Better
Product Decisions
Teresa Torres
Vice President, Products @ AfterCollege
www.producttalk.org
@ttorres

3. Think about how you
make product
decisions.

4. Startup ROI
Source: http://jtangovc.com/venture-capital-and-its-33-success-rate/

5. Startup Failure Rates
Source: http://www.statisticbrain.com/startup-failure-by-industry/

6. First Model:
The Product Genius

7. You’re the
CEO of your product.

8. You generate the ideas.

9. You are The Decider.

10. You are the expert.

11. You don’t have time to
analyze everything …

12. So you rely on
your expert intuition.

13. The Challenge:
When is expert intuition
good?

14. Expert intuition
is good when …

15. Environments are
predictable.

16. You can practice with
reliable feedback.

17. Is this how product
works?

18. Second Model:
Customer Development

19. Get out of the building.

20. Phases of Product
Growth
Customer
Validation
Customer
Creation
Company
Building

21. Iterate

22. The Challenge:
Customer Development is
hard.

23. The Challenge:
Confirmation bias interferes.

24. Third Model:
The Lean Startup

25. Hypothesis-Driven
Product Development

26. Draw lines in the sand.

27. Minimum Viable Product

28. The Challenge:
Fundamental Attribution Error

29. The Challenge:
Narrow Framing

30. The Challenge:
Overconfidence

31. So what’s next?

32. We get to decide.

33. We can’t just build
products.

34. We need to master our
craft.

35. We need to develop our
skills.

36. We need to keep evolving
our processes.

37. Think about how you
make product
decisions.

38. Keep the conversation going:
www.producttalk.org
@ttorres