1. Launching Stuff
or something like that

2. IDENTITY - DECEMBER 2012

3. Day 0
The Idea

5. Day 1
Hustle

8. Day 2
Get Out There

10. Day 5
Press

14. A Little Tangent

18. Day 7
Scarcity + Great Support

20. Day 42
SXSW Austin

28. Day 44
Keep the Momentum

30. That’s our story

31. What Can You Do?

32. What Can You Do?
• Be sexy, flirtatious & exotic

33. What Can You Do?
• Be sexy, flirtatious & exotic
• Create word of mouth

34. What Can You Do?
• Be sexy, flirtatious & exotic
• Create word of mouth
• Be nice to the press

35. What Can You Do?
• Be sexy, flirtatious & exotic
• Create word of mouth
• Be nice to the press
• Launch & listen

36. What Can You Do?
• Be sexy, flirtatious & exotic
• Create word of mouth
• Be nice to the press
• Launch & listen
• Remember, this is your story

37. If you’re not having fun,
it doesn’t count