How to improve link equity distribution - Chris Long

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State of Search Conference

How to improve link equity distribution

Marketing

Chris Long
Architectural SEO Manager
Go Fish Digital
@gofishchris
Drive More
Authority Without
Building Links

THE TYPICAL LINK BUILDING
PROCESS: BRAINSTORM

THE TYPICAL LINK BUILDING
PROCESS: COLLECT DATA

HOW DO YOU BETTER UTILIZE
THE EQUITY YOU HAVE?

WHY DO THIS?
Return On
Time
Less Third
Party Reliance
Improve Other SEO
Factors As Well
1 2 3

PRIMARY TACTICS
Reclaim Lost
Link Value
Improve Equity
Distribution
1 2

UNCOVER LEGACY SITES
Fixing historical redirects using Wayback Machine APIs: Patrick Stox

CRAWL LEGACY LINKS WITH SCREAMING FROG
Fixing historical redirects using Wayback Machine APIs: Patrick Stox

VISUALIZE INTERNAL
PAGERANK
Easy visualizations of PageRank and Page Groups with Gephi: Patrick Stox

LINK EQUITY BY URL
Easy visualizations of PageRank and Page Groups with Gephi: Patrick Stox

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