1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation of Natural Build Environments (FNBE)
Introduction to Business [BUSF0103]
Final Project: Charity Drive Event
Group members: Loke Ching Yan
Karen Kong Chai Ni
Lily Then
Mak Mun Choon
Lecturer: Chang Jau Ho
( 0314657 )
( 0315480 )
( 0313973 )
( 0314928 )

2. Table of Content
Title
Executive Summary
Objectives
Target Market
Competition Analysis
Product and Packaging
Pricing
Promotion
Sponsors
Distribution
Green Measures
Human Resource Planning
Evaluation of Results
Appendix
Page

3. Executive Summary
In this Business module, students are required to learn about business management or product
marketing through the project given in charity drive. Students are required to do analysis
about the products which they plan to sell in the charity with a better understanding of the
customers which they want to target.
Thus, after a few discussions, we have planned to sell different types of products such as Tshirts, couple shirts, rings and dolls. Moreover, we also do donation box to encourage more
people to donate as well as collecting as the fundraising for the charity donation. The total
amount of the money that we collect from the charity will be donated to the Tzu Chi.
At last, we get the opportunity to learn the business management and product marketing
through the project and this helps us to explore more about the business industry through the
selling process in the charity drive.

4. Objectives
The aim of this project is to encourage students to think creatively and strategically in the
course of starting and running a business. Besides, students can understand the roles of
human resources management, marketing, operations and finance in business. Thus, students
can understand the social and ethical responsibilities of a business through the process of
managing the business.
The organization that we have chosen to donate all the funds collected from the charity drive
is the Tzu Chi. We choose to support this organization because it receives charity donation to
help those family with financial problems, orphanages and old folks homes that need food
supplies, medical or financial supports. Our target amount for the donation through the sales
units, sponsors and also donation collection is about RM1500.

5. Target Market
Our targeted customers for this project are students, couples and working adults. As the
valentine day is at the last day of our charity drive, we plan to sell the couple rings, shirts and
dolls in order to promote our products with a better pricing and also sell it easier to a wide
range of people as the valentine’s gift.
In the charity drive, the products that we sell are more to collect extra funds for the donation
and thus, the pricing of the products are fixed to the suitability of the spending of people to
possess the products which we sell.

6. Competition Analysis
Competitors:

Kelvin’s Group – Main product is Clothes

Preston’s Group – Main products are T-shirts and Caps
Strengths of competitors:

Kelvin’s Group - Group members very active, eloquent and have strong ability to sell
their products

Preston’s Group - The choices of the clothes and caps are diversify
Vulnerabilities of competitors:

Kelvin’s Group - The colour of the T-shirts are limited (white colour). Most
customers prefer the colour T-shirts and it cannot achieved
customer’s needs . The size of T-shirts also limited (not enough size)
and the yo-yo is not accepted well by the public.

Preston’s Group - The price of the T-shirts are expensive. The amount and choices of
other products such as caps and instant noodles are limited.
Attractiveness of competitors’ businesses

Kelvin’s Group – They have the ‘yo-yo’ performance to capture more people to
look their products.

7. Product and Packaging
As the valentine day is around our charity drive, we plan to sell the products for customers as
their valentine gift. Thus, the products that we have chosen are couple T-shirts, rings and
dolls.
Couple T-shirts
Most people who are in relationship like to wear couple T-shirt and in the coming of
valentine day, this can be suitable for those people who are in the relationship.
Couple Rings
People who are in relationship loves to stay together and the ring as valentine gift represent
the ever lasting relationship.
Dolls
This product can be sold as representing not only the valentine’s gift and also the gift for the
children.
The features and benefits of the products are representing as the valentine gift with unique
packaging and the pricing of the products are compatible to the market.
The Products are packaged with the chosen unique gift paper and this attracts the customers
to look for our products more because it looks unique in the market and the price of the
products are much more compatible to the spending of the customers to buy them for the
charity donation.
Video of the Product and Packaging
http://www.youtube.com/watch?v=JwV30FVhTio&feature=youtu.be

8. Pricing
Product’s unit selling price
Couple T-shirts - RM 50 per pair / RM 20 per piece
Couple Rings - RM 50 per pair / RM 36 per ring
Dolls - RM 20 – RM 30
Products’ unit cost price
Couple T-shirts – RM 15
Couple Rings - RM 10
Dolls – RM 5
We have the limited unique T-shirt design and the dolls are most welcomed by the people.
Thus, the pricing of the product can be increased due to the demand of customers by double
or triple of the cost price depending the quality the of dolls with unique paper chosen for
packaging.
The strategies that we use to sell our products faster are giving a compatible price through
selling the products in pairs and we ensure the quality of the products is suitable to the price
given to customers.

9. Promotion
The main marketing message that we bring to the public is “Help the unfortunates”.
The 2 main tools for us promoting the products are through the telephone calls and face to
face conversations. As we find the face to face conversations help to sell the products better
and it gives instant feedback towards the quality and the pricing of the products sold. In
addition, the tools are chosen to help in supporting the “Go Green” activity.
Facebook Page: @Charity Donation
The footage of the charity event
http://youtu.be/2odv40pnjh8

10. Sponsors
We have approached to several sponsorships from our family members, relatives and factory.
Thus, we got a sponsorship from one of our member’s family. The family is running
individual business and we have the products supplied by the family individual business. It is
the cause of the last minute changes in our group members and we have the family individual
business to support us with the products needed. We approach with our product supplier
through the face to face meetings.

11. Distribution
The products are collected to be stored at one of our member’s house and they are delivered
to lakeside campus by car in the morning when everyone starts to setting up the booth
location. Through the products selling during the charity, we bring all the products stocks
along in order to ensure that we give the best service to the customers instantly when they do
payment, we give out the products at time.
We design the donation box in order to bring the awareness of the charity activity and also to
get more people to donate. Moreover, we reach more customers effectively through the
promotion and the unique packaging of our products in order to show the quality of our
products with the compatible pricing given is most suitable for the customers spending.
We do products selling only in near location because we need to avoid the time taking for the
products shipping and other extra service charges needed in order to make sure our products
can be safely reach out to the customers.

12. Green Measures
Our chosen products are made in an environmentally conscious manner in order to eliminate
the hazardous effects to the environment. The product packaging is not environmentally
friendly but it can be reused as recycle. We manage the product’s wastes by sending them to
the recycle bin and face to face conversation selling method is used to reduce the
consumption of resources like electricity, paper, water and more when running the event.

13. Human Resource Planning
Stefan Loke
( Project Manager )
Lily
( Advertising Executive )
Mak
( Sales Executives )
Karen
( Accountant )

14. Evaluation of Results
In the end of the project, we manage to accomplish the task by reaching the target which we
have planned at first before the day starting of the charity event.
What we have done wrong is we do not have much time on the analysis of knowing which
products are the most suitable and most welcomed by the people because the couple T-shirt
which we were selling in the charity event at the lakeside campus do not really meet the
suitability as they cannot try the T-shirt at the public according to their size. Thus, it did not
show the most suitability for the people at lakeside campus although it is still managed to sell
out to some of the people.
On the other hand, the doll is the product that we have done the right choice to sell in the
charity event because of the valentine day is around the week of the charity drive and thus,
this product shows the best welcomed for most people. In addition, the unique paper
packaging which we have chosen also helps to enhance the selling of product as well as the
compatible pricing offer to the customer.
Individual Reflection Video
Loke: http://youtu.be/L1OjoFSMX3c
Karen: http://www.youtube.com/watch?v=Cb7YRAzrIyQ&feature=youtu.be
Mark: http://youtu.be/OJAX840AFq8
Lily: http://youtu.be/jwIdbCLLg0Q

15. Appendix
Dolls from the supplier
Rings
Dolls with unique paper packaging
Rings with packaging box
Unique Designed Couple T-shirt

16. Receipt Book with the Sales Record
The Product Selling at the Charity Booth
Family Individual Business Product Supplier

17. The Visit to the Tzu Chi Charity Organization for the Donation
The Charity Donation Receipt from Tzu Chi