Discover how to increase sales and decrease ad costs using facebook messenger bots.

1. The # 1 Way To Achieve
Explosive Growth
Outperform your Competition in 2019
Chatbot Conference

2. Samir is the co-founder of Fetch & Funnel, a digital advertising
agency based in Boston. He’s run successful campaigns for
some of the world’s largest brands to raising millions on
Kickstarter for creators with innovative ideas. He spends time
outside of work mountain biking, traveling, and enjoying the
outdoors with his wife and two Thai street dogs.
SAMIR ELKAMOUNY
Co-Founder & Chief Growth Officer
Fetch & Funnel
Samir@FetchFunnel.com

3. #MobileMonkey
m.me/FetchFunnel
m.me/SamirSecrets

4. ● Powerful ways to boost Facebook ROI with Messenger Bots
● Level Up Your Facebook Ads with Messenger
● How to convert more customers and build a massively
engaged audience in 30 days or less
● How to build a funnel that prints money 💸 💰
● Alleviate Bottlenecks and Increase Conversion Rates
● Advanced FB Audience Tactic
● Reporting
● Q&A
Today’s Agenda (what’s the theme? 🤑🤑🤑)

5. 60% of people say they
have used a Messenger
chatbot to interact with a
business in the past 12
months

7. Yet less than 1% of
businesses are using
chatbots!

8. This presents a
Massive Opportunity
for any business that
does have one.

9. How many people are
running Facebook Ads
or your business is?

10. Facebook Challenges
● Expensive, costs are rising.
● Heavy reliance on creative (videos, graphics).
● Reliance on website to convert.
● Audiences lack purchase intent, requiring nurture.
● Tough for brands that don’t have good customer data.
● Weak B2B targeting. Lacks titles, job roles, etc.

11. So how do we solve these
challenges?

12. Alter the experience.
Change the game.

13. Messenger has the unique
ability to solve problems

15. GET THE ANSWER
● Ask your customers why
● Use a chatbot to survey customers
● Use Google Analytics
INITIATE THE EXPERIENCE
1. Use Click-To-Messenger ads on Facebook (retargeting)
2. Send specific audiences into your bot
3. Give them the answers they need
4. Then send them back to your website
ALTER THE EXPERIENCE
● Design a simple bot to help your
customers get the answers they need

16. Reduce your cost per lead
Reduce your cost per sale

17. Increase your reach
Increase your website conversion rates
Increase your sales

18. Which is more effective?
Gmail Promotions Tab
(alongside competitors)

19. Which is more effective?
Push Notification
(directly to your customer)

20. You can completely avoid
gmail promotions,
sidestep competitors,
and reach over 80% of
your audience!

21. Better yet…
You’ll be able to deliver
the right promotion, to the right
people, at precisely the right time.

22. Heck, you’ll be able to
deliver the right offer
AND
have their undivided attention,
every time you deliver a message

23. This is all possible. For less than
the cost of acquiring a new
email subscriber

24. Click-to-Messenger Ads

25. Strategy #1
LEAD GENERATION
ACQUIRE SUBSCRIBERS FROM ADS
(WITHOUT BREAKING THE BANK)

26. Here’s how it works:
1.Use Click-To-Messenger ads
2.Build a lead capture bot
a. Ask qualification questions
b.Ask people what they want
c. Tell them you’re going to give them what they want!
3.Build a list of leads
a. For the cost to acquire a subscriber
4.Segment your list
5.Broadcast to your list at the right time
a. Deliver personalized offers to each segment
b.Set up drip sequences for auto-follow up (or updates)
c. Track your sales for attribution
d.Marvel at the fact you just acquired paying customers at the
cost of acquiring a subscriber!

27. We’ve built lists of 20,000
Messenger subscribers within one
month for less than $0.80 apiece

28. This list generated
over $80,000 in revenue

29. That’s a 5x ROAS
without having to run ads

30. Quick example…
Let’s build a list for $0.30/subscriber

31. Here’s another example...
● 2,172 conversations started
● 70% of people gave us an email address
● 36% of people give email address via website
2XHigher Conversion Rate
(Messenger vs Website)
50%Lower Cost-Per-Lead
(Messenger vs Website)

32. Messenger Lead Generation
BENEFITS
● Minimal friction, super easy to register / opt in
● More leads at a lower cost
● Significantly more engaging for users
● Lead qualification
● Easily guide users through a funnel

33. Messenger Lead Generation
$1 Webinar Registrations (Messenger)
vs
~$15 Webinar Registrations (Landing Pages)

34. CONVERSATIONAL ADVERTISING
+SUBSCRIBER MARKETING
= $ $ $

35. Assign Attributes
Behaviorally targeted messages,
dynamically sent via Messenger!

36. Assign Attributes

37. You can set up your chatbot to
automatically message
based on a users last action

38. Attributes + Segmentation =
Personalized Messaging

39. Drip Campaigns

40. Chat Blast (Broadcasts)

41. ADVANCED ZAPIER

42. #MobileMonkey
Webhooks for the win!
Use Zapier to do
almost anything

43. #MobileMonkey

44. Strategy #2
GIVEAWAY BOT
(USING FACEBOOK ADS + MESSENGER)

45. This is where things get
INTERESTING!

46. Get declared data from your list
Ask your prospects anything!

47. Get subscribers from comments!
Ask people to comment
Acquire Subscribers From Comments
• Use your Facebook page, or an ad directed to
your bot
• Setup a message to send to every person that
comments on your ads or posts
• Your bot will send an automatic private message
to a user who comments on a post

49. Create Audiences
From ANY Action They Took In Your Bot!

50. Create Facebook Custom Audiences
Sync Messenger + FB Audiences

51. Your audience is now in
Facebook Audiences
WHAT?!?!?!?!

52. Your Messenger Subscribers
Are Now Inside Facebook Advertising

53. Strategy #3
MIDDLE OF FUNNEL
(BROADCASTS + DRIPS)

54. So you’ve got a big list, now what?

55. Turn Leads Into Sales
● Ask your leads questions
○ Free first-party data!!!
○ Let them tell you what they want
● Make product recommendations
● Ask qualification questions
● Segment leads based on qualification, or
data your audiences actively gives to you

56. Recommend Products
Create Customers 😃

57. Sending Broadcasts
New list, test different messaging

58. Strategy #4
HOW WE INCREASED
TOTAL REVENUE BY 329%
(USING FACEBOOK ADS + MESSENGER)

59. Our Approach
Advanced Facebook eCommerce Funnel
● New campaign build-out
● Implement a top/middle/bottom of funnel approach
● Segment Campaign Structure
○ Age, gender, demographic, platform, geography, and ad placement
● Segment Retargeting
○ 7/14/28 day audiences for tailored messaging
Facebook Messenger & Chatbots
● Identify bottlenecks in our Facebook funnel (low conv. rates)
● Integrate Messenger into strategy
● Insert chatbots within problematic areas of funnel

60. We increased revenue by
159% with traditional
Facebook & Instagram
campaigns

61. But this was
just the beginning...

62. We then turned our attention
to Messenger, in order to
boost conversion rates

63. Send-To-Messenger
Coupon Bot

64. Facebook Send to Messenger Ads
Here’s a few benefits...
● Engage your audience on their own turf
● Promotions are more effective
● Reduce cart abandonment
● Increase sales volume
● Increase your ROAS

65. How Send to Messenger ads actually work...
Step 1
“Send to Messenger”
Facebook format
Step 2
Clicking the ad
takes users into Messenger
Step 3
Chatbot guides users
through conversational
funnel with CTA

66. Send to Messenger Ads
Cart Abandonment Audiences
Key Data Points
● $311 in ad spend
● $14,975 in revenue generated
● 50.36x ROAS, up from lifetime 7.45x
● 1133% increase in conversion rate

67. Sending Cart Abandonment Audiences
Through Messenger

68. Cart Abandonment
Coupon Bot Results
BEFORE CHATBOT
7.5x ROAS
$234.53 CPA
AFTER CHATBOT
50.4x ROAS
$33.83 CPA

70. Steps to build the coupon bot:
1. Create Facebook Messages Campaign / JSON Ad
2. Create the chatbot Pages in Mobile Monkey
3. Set up the hidden tracking Attributes
4. Set up the Drip Campaign and let the $$$ flow!
Send to Messenger Ads
Cart Abandonment Audiences

71. This is the Facebook Ad Chatbot takes over

72. They’re now a Messenger subscriber

75. Strategy #5
PRODUCT RECOMMENDATION
ALLEVIATE BOTTLENECKS
INCREASE CONVERSION RATES

76. Product sizing was determined
to be an issue for customers
on the website

77. We decided to
build a simple bot
to help people find the
correct product to purchase

78. Product Recommendation Bot

81. ● We introduced an auto-follow up sequence with
timed messages
● We ask users if they have questions or need
additional assistance
● We can message this audience in the future with
discounts or promos
Product Recommendation Bot Results
12%
Increase Sales Increase
500+
People used the bot
within 30 days

82. This worked because
we were able to give customers
reassurance and confidence
in their decision to purchase

83. In summary…
Messenger bots can help you:
• Alleviate bottlenecks in the sales process
• Proactively handle objections or customer concerns
without human interaction
• They improve conversion rates
• “Always On” sales assistant
• Reduce cart abandonment and recover lost revenue

84. ADVANCED REPORTING

89. FINAL THOUGHTS

90. "It's the direction we should be going with more things in the future." - Mark Zuckerberg
An example he gave for why he wanted to do this pointed to the Marketplace feature Facebook is growing to take on eBay,
where links to buy are provided to Facebook's Messenger app. That means that WhatsApp users have to leave WhatsApp
and go to Messenger, and he thinks it would be easier to let them stay in one place.
Facebook confirms plans to merge
Messenger + WhatsApp + Instagram

91. It will NEVER be this easy
or this inexpensive to build
a list on Messenger

92. #MobileMonkey
m.me/FetchFunnel
m.me/SamirSecrets

93. FetchFunnel.com
✓ Free consultation session
✓ Strategy plan and roadmap
✓ Discounted pricing
Upgrade Your Facebook Messenger Marketing!

94. BONUS TIME!
We’re Giving Away (3) FREE BOTS
1. Visit m.me/fetchfunnel or facebook.com/fetchfunnel
2. Send us a message saying “MobileMonkey”
3. We’ll select three winners to build a custom bot!
samir@fetchfunnel.com www.FetchFunnel.com