This is my presentation from the ARPEL 2013 conference in Uruguay.

1. Open Innovation: New Opportunities,
New Challenges
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!

2. Is the oil and gas industry “arrogant”? Or is it
ready to open up?

4. Faster pace, shrinking window of
opportunity, less time for cash cows
Open innovation and biz model innovation is
key for becoming competitively unpredictable!
We need a more holistic approach to innovation!

5. “…a philosophy or a mindset that they should
embrace within their organization.
This mindset should enable their organization
to work with external input to the innovation
process just as naturally as it does with
internal input.
The key benefits are diversity and speed.”

6. NineSigma Alliances / Campaigns
joint ventures (Comm / Public)
Entrepreneur Consortia
Day
Supplier
Summit
Campaigns MyStarbucks
(Comm / Public) Idea.com

7. Employees Managers Suppliers Academics /
institutions
Executives Alumni VCs Startups
Business unit Users / Government
/ function consumers
Educate internally and externally – It’s not
Competitors Inventors
fun being the only guy on the playground!

8. NATURA SEMICONDUCTOR
FMCG TELEFONICA OIL/GAS PHARMA
Cycle time, money, IPR and conservatism

9. …with regional hubs in Silicon Valley, Sao
Paulo, Spain and Israel. Its mission is to seize
the opportunities within the digital world and
deliver new growth for Telefónica.

11. Goldcorp shared all their data in March 2000
1,000+ people joined; many from outside industry
Australian groups developed 3-D map of the mine
110 sites identified, 50% unknown, 80% produced

13. We have no choice!
Participation is the new brand
Go beyond the obvious areas!

14. Current pilot projects:
• "People are much more likely to act their way into a new way of
thinking, than think their way into a new way of acting."
• Richard Pascale
• Therefore we run pilot projects
• - in our production area (solving hard, “unsolvable” problems)
• - on improving the core LEGO experience through crowdsourcing
• - on how to improve core HR processes
• - on an Open Innovation platform

15. Does Shell lead open innovation in your industry?
Shell Gamechanger: Open for external ideas
CEO talks about open/business model innovation
The real work happens behind the scenes!

18. Microsoft Kinect: New
technology, new markets
Better Place: Establishing
new ecosystem
Inditex / H&M: Value
chain innovation on
Apple
steroids
P&G
GE
Natura
Grundfos Premium Ingredients: Mini-
Rolls-Royce factories and communities

19. Most corporate innovation teams play catch-up!
Where is the vision and drive?

20. They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
They lack communication skills and efforts!
They do not educate up, down and across!

21. Companies must embrace experimentation
– and the failures that come along with it!

22. Small failures are accepted, but not big ones:
47 %
Failure is not accepted here:
7%
More than half of the companies do not
recognize failure as an inherent part of an
innovation culture!

23. “Two types of failure:
- honorable failure is where an honest attempt at
something new or different has been tried
unsuccessfully and
- incompetent failure where people fail for lack of
effort or competence in standard operations.”
Credit: Paul Sloane

24. Don’t make your platform too complicated!

25. There are no quick fixes because the top
executives that got us into this mess are not
ready to lead us out of it!

26. Too much focus on products, technology
Unrealistic expectations on time, resources
Lack of resources in budget, people, infrastrucure
Silo rather than collaborative approaches
Poorly defined innovation strategy (if any)

27. Stage 1: Shock and Surprise
Stage 2: Denial
Stage 3: Anger and Blame
Stage 4: Depression
Stage 5: Acceptance
Stage 6: Insights and Change
Credit: Steve Blank

28. Six stages of failure and redemption
Don’t get stuck in 2, 3 or 4 – move forward
Don’t skip acceptance of your role
Get to insights to change behavior…
…commit to challenge / do different next time
Credit: Steve Blank

29. Upgrade your innovation mindset and toolbox!
Identify external input / value pools that fits
your situation
Start innovating on how you innovate
(experimentation, small bets, quick wins)
Work the internal and external stakeholders!

30. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!