This is the presentation I gave at a recent webinar at a large IT company.

1. BeCompetitivelyUnpredictable!
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15inno by Stefan Lindegaard at LinkedIn Groups
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Twitter: @lindegaard
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3. Faster pace, shrinking window of opportunity,
less time for cash cows
Timing is more important than ever!
Open innovation and biz model
innovationarekey for becoming competitively
unpredictable!
Future winners make communities work!

4. “…a philosophy or a mindset that they
should embrace within their organization.
This mindset should enable their
organization to work with external input to
the innovation process just as naturally as it
does with internal input”
- Making Open Innovation Work, 2011

5. Partnerships, alliances, consortia, networks
Directed
Supplier Summits, Entrepreneur Days
Instructions
Directive, invitational Directive, participative
Communities – real life and virtual
None Suggestive, invitational Suggestive, participative
Relatively few Invitations “Everyone”
Credit: OVO Innovation

6. FMCG MEDTECH PHARMA
Cycle time, money, IPR and conservatism

7. We have no choice!
Participation is the new brand
Radical innovation comes from non-domain experts

9. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework

10. Don’t mess up like Intuit!
Persistency / consistency is key…
…for becoming preferred partner of choice

11. Most corporate innovation teams play catch-up!
Where is the vision and drive?

12. They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
They lack the courage to speak up!
They lack communication skills and efforts!

13. Build on existing culture – and learn from others!
Understand the TBX (O) dynamics!
Educate up, down and outside!
Be selective – you don’t have enough resources!
Experiment, iterate – and learn from failure!

14. Our Approach
Learning from Others - 12 interviews with leading
OI companies.
Learning from The LEGO Group - input from over
30 practitioners including 10 interviews
Learning by Doing - 4 micro pilots to test
capabilities, culture and appetite

15. Current pilot projects:
• "People are much more likely to act their way into a new way of
thinking, than think their way into a new way of acting."
• Richard Pascale
• Therefore we run pilot projects
• - in our production area (solving hard, “unsolvable” problems)
• - on improving the core LEGO experience through crowdsourcing
• - on how to improve core HR processes
• - on an Open Innovation platform

16. Open innovation as a term will disappear!

17. “When someone tries to innovate within a
traditional organization, few will understand
what he/she is doing, but everybody will
understand who is a trouble-maker.
After the innovation has been embraced by the
organization, few will remember who started it,
but everybody will remember who was a
trouble-maker.
This is the dilemma encountered by many
intrapreneurs - they risk punishment for
success.”
Credit: David Nordfors

20. No networking culture, no innovation culture!
Direction, training, time are key for success!

21. Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Freebookson 15inno.com!