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Google Ads: How to exclude
negative keywords
Campaign > Keywords > Search terms 
Find all the keywords that are not relevant to your business and add them to the
list of Negative Keywords.
Find Negative Triggers
Identify words that turn a query into a negative query. Example: any query
containing the word "Job" becomes irrelevant.
Add Negative Triggers to the Negative Keywords
Add the negative triggers to the List of Negative Kewyords as Broad Match.
Example: Add Job to the List of Negative Keywords.

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How to exclude negative keywords in Google Ads

  • 1. Google Ads: How to exclude negative keywords Campaign > Keywords > Search terms  Find all the keywords that are not relevant to your business and add them to the list of Negative Keywords. Find Negative Triggers Identify words that turn a query into a negative query. Example: any query containing the word "Job" becomes irrelevant. Add Negative Triggers to the Negative Keywords Add the negative triggers to the List of Negative Kewyords as Broad Match. Example: Add Job to the List of Negative Keywords.