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Google Ads: How to exclude websites
from Smart Campaigns
Tool and Settings > Shared Library > Placement Exclusion List 
If your Smart Campaign is displayed on irrelevant (or harmful) websites, click on
Tool and Settings, then on Placement Exclusion List (under Shared Library)
Create Placement Exclusion List
In "Name List" add the name of your new exclusion list.
Add Placement Exclusion
Type in Search the name of the site you want to exclude. Alternatively, click on
one of the list options (YouTube channels, YouTube videos, Websites, Apps, App
Categories) and then type the name of the site you want to exclude.

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How to remove Placements from Smart Campaigns in Google Ads

  • 1. Google Ads: How to exclude websites from Smart Campaigns Tool and Settings > Shared Library > Placement Exclusion List  If your Smart Campaign is displayed on irrelevant (or harmful) websites, click on Tool and Settings, then on Placement Exclusion List (under Shared Library) Create Placement Exclusion List In "Name List" add the name of your new exclusion list. Add Placement Exclusion Type in Search the name of the site you want to exclude. Alternatively, click on one of the list options (YouTube channels, YouTube videos, Websites, Apps, App Categories) and then type the name of the site you want to exclude.