Marketing strategy: 2022 and beyond

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In this slide, I present the three main topics every marketer needs to take into account when designing the marketing strategy for 2022.

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Marketing strategy: 2022 and beyond

1. Marketing in 2022 (and beyond) Machine Learning can handle complex queries Thanks to Multitask Unified Model (MUM), Google will soon be able to find answers to complex queries by analysing not just text but images and videos as well by inferring connections between concepts, topics, and ideas. Automation gets centre stage in Google Ads Advertising becomes simpler to manage thanks to automation features such as broad match and smart bidding. ML-generated insights provide feedback on trends and consumer behaviour. Google Search is the new shopping platform Google shopping can now display products based on complex searches including searches based on photos or product variations. Stefania Borchia 2021

Marketing strategy: 2022 and beyond

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