SEPTEMBER 16, 2022
SEO Report
Strategy
By Stefania Borchia, Head of Digital Marketing @FeatureSpace

On-Page SEO
WHAT TO INCLUDE
Site's Crawlability
HTTPS
Core Web Vitals
Site Performance
Accessibility
Internal Linking
Markup
Tools: SEMrush & Google Lighthouse

Keywords & Traffic
KEYWORD RANKING &
ORGANIC VISIBILITY
Keywords Ranking
How keywords are ranking over time.
Organic Visibility
Organic Traffic over time.
Tools: SEMrush & Google Analytics

Content
Marketing
MOST POPULAR PAGES
HIGHEST VALUE PAGES
The pages that drive the highest volume
of organic traffic and the pages with the
highest Page Value.
Tools: Google Analytics

Link Building
Current Links
The number of backlinks and their Authority Score over time.
Link Building Outreach Progress
The number of sites contacted and the earned links.
Link Profile
Referring domain's category, backlinks type, link attributes, top pages, countries
Tools: SEMrush

Conversions that do not bring in a financial
result but constitute a campaign's result
(i.e. brochure download)
Micro-Conversions
Report both direct and assisted
conversions to better understand the
customer's journey.
Direct & Assisted Conversions
Conversions associated with a financial
result (i.e. online purchase or booking)
Macro-Conversions
Report the revenue that conversions
helped to generate and the final ROI for
each campaign
Revenue & ROI
Conversions
Tools: Google Analytics & Google Attribution Modelling

Final
Remarks
What tasks have been completed and the
positive results they delivered.
Completed Activities
Key Results & Accomplishments
Based on past plans what still needs to be
accomplished in the next month.
Future Activities
What's been planned
Make recommendations based on past results
so that future activities will deliver better
results (higher ROI).
Recommendations
Professional Insights