This is the session on how to use hybrid events to create buzzworthy experiences, presented in Vancouver the 11 of January 2016 at Convening Leaders #PCMACL. Hybrid events have the power to do more than just expose your brand and content to new audiences around the world. You'll hear several case studies on how adding a digital component rejuvenated stale events by increasing audience engagement and buzz for in-person and virtual participants. After This Session You'll Be Able To: · Distinguish between your audience's virtual and face to face engagement preferences to deliver events that resonate most · Utilize your hybrid as a marketing tool to convert virtual to registered attendees · Approach virtual and face to face formats holistically to build a long-term event strategy if you need more info or you want to book Stefania Conti-Vecchi to speak at your event please contact info@eventagist.com

1. Using Hybrid Events
to Create Buzzworthy Experiences
for Virtual and F2F Attendees
Stefania Conti-Vecchi
@contivecchi
#PCMACL

2. ‣ Distinguish between your audience's virtual and face to face
engagement preferences to deliver events that resonate most
‣ Utilize your hybrid as a marketing tool to convert virtual to
registered attendees
‣ Approach virtual and face to face formats holistically to build a
long-term event strategy
Learner Outcomes

3. Real-time audience interaction
You can join at
www.slido.co
m
with this code:
#PCMACL

4. Some key roles

5. Social Media moderator
Acts as the voice of the remote audience during the
live event

6. acts as a commentator filling in important information that
remote attendees may not be seeing through the live video
stream
Virtual Emcee

7. is a group of people that come together to participate
to the event in a different location
PODS or Hybrid HUBS

8. Networking
Role of the moderator

9. active and engaged on-site participants
active and engaged on-line participants
These two audiences participate as one
+
Defining hybrid meetings

10. The Hybrid Angels idea
Using iPads together with some specific apps, to provide
remote participants the opportunity to:
• Meet speakers, on-site participants and sponsors
• Virtually walk through the conference centre
• Live some backstage moments, or take part to a social
activity

11. GoToMeeting
Google+
Skype
Scopia
Virtual breakout rooms

12. Virtual breakout rooms

13. Hybrid angels

14. Live streaming
Livestream

15. Wordpress plugins

16. Periscope – over 10 million users
Periscope

17. #PCMACL – live the experience of a participant
periscoping the conference
http://www.eventprofs.education/convening-leaders

18. The robot

19. Kubi

20. Clear instructions on the
tools selected
Event hashtag
#FRESH14
Session design
Speakers coaching

21. Interactive Presentation Tool
Meetingpulse
You can join at
meet.ps/PCMACL

22. Is hybrid cannibalizing live attendance?

23. Thank you for participating!
Stefania Conti-Vecchi
@contivecchi
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This is for CEU credits and also helps PCMA develop education for YOU.
Thank you!