Public Sector Workshop, 3rd February 2012 Michael Lawrence, Head of Special Projects, Technology Strategy Board

1. Satellite Applications Catapult Centre
Public sector workshop 3rd February 2012
Michael Lawrence
Head of Special Projects

2. Satellite Applications Catapult Centre
Thank you

3. Agenda overview
• Introduction to Satellite Applications and the
Catapult centres implementation plan
• Feedback from industry workshop
• Public sector engagement
• How you can get involved
• Q&A
• Lunch
• Satellite Applications Catapult vision and scope
– ideas session
• Q&A

4. Why are we involved in Space?
• ‘The Technology Strategy Board works closely with
the UK Space Agency to enable the development,
commercialisation and exploitation of space
technologies’
• We have :
– A formal service level agreement with the UK Space
Agency
– A direct relationship with the European Space Agency and
responsibility for part of the UK Subscription to ESA

5. Our role - working with the UK Space Agency
• Delivery partner of the UK Space Agency for
telecommunications and navigation programmes
• Promoting business opportunities for the UK Space industry
across other growth sectors
• Providing Technology Demonstration opportunities
• Knowledge Transfer to drive growth
• Open Innovation to accelerate commercialisation of R & D
activity

6. Technology and Innovation Centres are now
Catapult centres

7. Catapult vision
The Catapult centres programme represents a
long-term strategic investment to create a
transforming innovation resource, enabling the
UK to address market needs in key areas and
compete in the global markets of tomorrow –
generating growth and wealth for the UK.

8. What is a Catapult centre?
Business-focused centre that makes world-leading technical
capability available to businesses to solve their technical challenges
Provides -
• Access to world-leading technology & expertise
• Reach into the knowledge base for world-class science
• Capability to undertake collaborative R&D projects with business
• Capability to undertake contract research for business
• Strongly business focused with a professional delivery ethos
• Create a critical mass of activity
• Skills development at all levels

9. Criteria for choice of technology areas
• Potential global markets worth £ billions
• UK world-leading research capability
• UK business has ability to exploit the technology
and capture a significant share in the UK
• Centres enable UK to attract and anchor
knowledge intensive activities of globally mobile
companies
• Closely aligned with, and essential to achieve,
national strategic technology objective

10. Space is a growth area
• Global market forecast to be
worth £400 billion by 2030
• UK industry aims to capture
10% of market
• ‘applications and services
using Space data will be one
of the most important
elements for delivering
growth’

11. Market size forecast - 2020
Satellite build and satellite services
£125 – 190 bn

12. Stakeholder engagement summary – thank you !
• Built on the relationships established by the Space Innovation and
Growth Team and the International Space Innovation Centre (ISIC)
• Well organised and inclusive industry response
– Ukspace Trade Association + Intellect + BARSC
• Connections being made outside Space sector
– e.g. IBM, Google, BMT, Willis Re, SGI, TISICS, Reliance Precision
• Strong alignment with new public sector landscape
– Space Leadership Council
– UK Space Agency, European Space Agency, Met Office, NPL, DSTL
– Commercially focused University research activity e.g. Surrey, Reading, Nottingham etc.
• Good response to open engagement process
– Space KTN Special Interest Group on _connect (1200 members, 63 in TIC group)
– Orientation workshop (84 attendees)
– Surveys – industry (80 responses), university Business Development (12 responses)
– Conference sessions at UK Space Conf, Earth Observation Conf, Venturefest
– Specialist workshops – Propulsion, MEMS, Entrepreneurs in Space (Innovate 11)

13. Promising Space applications
• Distance learning and telemedicine
• E-commerce
• Entertainment
• Location-based consumer services
• Traffic management
• Precision farming and natural resources
management
• Urban planning
• Disaster prevention and management
• Meteorology and climate change
OECD report The Space Economy at a
Glance 2011

14. Promising Space applications – across all the TSB
priority theme areas

15. Why did Satellite Applications get selected?
• Large global market
• ‘Spillover’ to other growth markets
• Possible to create ‘critical mass’
• Ongoing R&D funding
• Right time – Catapult can accelerate growth
• Evidence of good UK wide collaboration
• Sustainability mindset
• Gross Value Add

16. A Approval
Sat AppsTimeline R Review OC Oversight Committee GB Gov Board Mtg
P D Decision Announced
Draft 2
Publish Scope Doc F Funding in place
2012 2013 2014
J F MA MJ J A S O N D J F MA MJ J A S O N D J F MA
Cell Therapy Develop
Appt Team F Set-up to be defined in delivery plan Centre Operational
Delivery Plan
Offshore A Develop Delivery Plan F Set-up to be defined in delivery plan Centre Operational
Energy
26/1 Industry w/shop Gov Board approve
6/2 Webinar consortium and
GB outline plan
Sat Apps D P Outline Consortium delivery team
develops detailed Delivery F Set-up phase Centre Operational
Plan
A Plan
Identify
CEO and Consortium management team in place
consortium
External experts
Initial R Review
Business
Case
Interim Steering Group Supervisory Board
3/2 Public sector w/shop
27/2 Open surgery Technical Advisory Group/Industry Liaison Group as required
Business Plan Conference
TSB Gov’Board &
GB OC
GB GB OC
GB OC
GB OC
GB GB OCGB GB OC GB OC GB OC
GB
Oversight

17. A Approval
Sat AppsTimeline R Review OC Oversight Committee GB Gov Board Mtg
P D Decision Announced
Draft 2
Publish Scope Doc F Funding in place
2012 2013
Catapult operational – 2014
J F M A Consortium led, NCatapult M Amanagement andN D J F M A
MJ J A S O D J F M J J A S O governance
TSB led TSB support entity led structures in place
Phase
Phase 2 Phase 3 Phase 4
1
26/1 Industry w/shop Gov Board approve
6/2 Webinar consortium and
GB outline plan
Sat Apps D P Outline Consortium delivery team
develops detailed Delivery F Set-up phase Centre Operational
Plan
A Plan
Identify
CEO and Consortium management team in place
consortium
External experts
Initial R Review
Business
Case
Interim Steering Group Supervisory Board
3/2 Public sector w/shop
27/2 Open surgery Technical Advisory Group/Industry Liaison Group as required
Business Plan Conference

18. Project delivery team – TSB led in next phase
• John Yates – Project Manager
• Michael Lawrence
• Colin Baldwin (ISIC)
• Keith Robson (Uni of Surrey)
• Richard Peckham (Ukspace)
• Supported by industry representatives:
– Matt Perkins (SSTL)
– Nick Veck (Astrium Geo Information Services)
– Mark Dumville (NSL)
– Stuart Martin (Logica)
– Paul Febvre (Inmarsat)

19. Project delivery team - Terms of Reference
• To work with the wider industrial community,
research base and public sector to develop a
proposal and an outline business plan
• Seek to gain broad support across the UK Space
community
• Establish a consortium that will run the centre as an
independent entity

20. Outline Business Plan will include:
• Expanded vision and scope – confirm added value
• Initial view of priority areas of activity
• Plans for relationships, open innovation, knowledge transfer
– Existing facilities
– Research base
– SME engagement
• Milestones and deliverables
• Sustainable Economy Framework
• Risks and mitigation
• Management and governance
• Financial plan

21. Core Funding
• Up to £10m per year
– Via a grant funding agreement between the TSB and the
company limited by guarantee that runs the centre
• The company will have detailed Articles of
Association (drafted by TSB and agreed by members)
that define the specific role of the Catapult centre
Note: grant profile and amount will not be agreed until
the detailed business plan is signed off – target Nov
2012

22. The business plan needs to build on the case
we made for a Satellite Applications Catapult
• The right time for the sector
• Business commitment
• Clearly defined scope and role
• Critical mass
• Step change in ability to commercialise research
• Impact on UK Gross Value Add

23. Collaborative R & D competitions – an ongoing
funding source
Future plans:-
Space themed C R&D
-technology
-applications
Challenge areas
e.g. Water, Maritime
Galileo Masters
SBRI (Government
customers)
Plus potential to support EU
Horizon 2020 projects SMART (for SMEs)

24. Building the Catapult’s research programme
and core competencies
• Explore priority themes from National Space
Technology Strategy
• Explore promising service and application
ideas from OECD report
• Prepare for (or follow on from) commercially
focused EU or ESA funded R&D projects
• Work on industry funded research to explore
routes to commercialisation
• Feasibility studies/demonstrations for
potential Government customers

25. Satellite Applications Catapult Centre
Vision and Scope

26. New name, clearer vision
Satellite Applications Catapult:
‘generating growth across the economy
through new satellite enabled business’
Satellites have a unique global reach;
• Communications
• Broadcasting
• Positioning
• Observation
Out of scope - Space science, Space exploration, Manned space flight,
Expendable rocket launchers, Astronomy

27. The challenge – twin valleys of death
Sustained
Services &
Application
Market
Orbital &
Ground
Infrastructure
Failure to
Commercialise
Basic
Research, Failure to
Ideas Industrialise
Research

28. Driving Innovation
SatApps Catapult provides end-to-end
capability, with access available to all
Data Data
Satellite Satellite
Downlink & Exploitation
technology Operations & Application
Processing
Benefits: Risk reduction
Shorter time to market
Capability demonstrations for new customers
SME access and connections to new players

29. Technology Demonstration
- in orbit
Low cost Satellite
Operations Centre
Prototype Applications
and Services
– on the ground

30. Satellite Applications Catapult -potential core
competencies
– Mobile Sat Comms Applications Centre (Inmarsat)
– Air Traffic Management demonstration centre (Inmarsat)
– Autonomous and Intelligent Systems Facility (SciSys)
– Disaster Relief & Emergency Communications (Avanti)
– Maritime Safety Data Centre (exact Earth)
– NovaSAR applications and services (Astrium)
– SAR applications and services (Vega Space)
– Satellite Propulsion Centre of Excellence (Qinetiq)
– Centre for Climate and Environmental Monitoring from Space
(CCEMS) (for UKSA)
– Centre for Calibration of Satellite Instrumentation (STFC)

31. Satellite Applications Catapult – supporting
technology and service demonstrations
• In progress
– TechDemoSat 1
– NovaSAR
– UKube1
• Future
– European Data Relay System (user ground station)
• GMES?
– TechDemoSat 2 etc.
– UKube 2 etc.
– Hosted payloads

32. Satellite Applications Catapult – adding value
to knowledge transfer activities
• Knowledge Transfer Networks
– Space Special Interest Group
– Position Navigation & Timing group of ICT KTN
• Trade Associations
• Professional bodies
• Skills development and CPD activity
• Knowledge Transfer Partnerships
• Centre for Earth Observation Instrumentation

33. What are the challenges for an SME?
Investment, funding, finance Opportunities to showcase
Recruitment (and training) Opportunities to scale
Access to facilities Opportunities to trial
Opportunities to interface
Access to expertise, R&D
and integrate
Slide 33

34. “End-to-End Infrastructure” for an SME
Opportunity to reduce risk, reduce cost, accelerate time-to-market and generate business
Access to platforms
of opportunity
1
UK Maps,
Natural
hazards,
resources
GIS, EO
2 3
Emulation feeds
Real-time feeds
EU Weather emissions
Data centre Traffic/ Societal
Global Timetables (eg crime)
Access to tools, facilities
Access to services Access to Data
and Infrastructures
Slide 34 “To prototype and demonstrate new applications”

35. Opportunity for New Supply Chains?
Opportunity to form new supply chains, service delivery concepts and integrated solutions
Access to platforms
of opportunity
1
UK Maps,
Natural
hazards,
resources
GIS, EO
2 3
Emulation feeds
Real-time feeds
EU Weather emissions
Data centre Traffic/ Societal
Global Timetables (eg crime)
Access to tools, facilities
Access to services Access to Data
and Infrastructures
Slide 35 Satellite applications/services

36. Concerns of an SME
Slide 36 Addressing concerns = challenges for Catapult

37. Summary – a simple story
A Satellite Applications Catapult will ;
• Provide the end to end infrastructure required to link
innovative ideas from existing players and new
collaborators from outside the Space sector
• Prototype and demonstrate new applications
– e.g. Mobile communications, Maritime safety, Air Traffic
Management, Climate and Environmental Services,
Natural resource management

38. John Yates

39. Satellite Applications Catapult Centre
Governance

40. The Catapult network governance structure
Advisory oversight committee
• Senior business-led board providing strategic direction
and overseeing establishment and operation of network,
reporting to the Governing Board.
Autonomous business-led supervisory boards and
advisory groups in each centre
• High degree of autonomy, subject to core funding
agreement and objectives
Small Programme Team within Technology Strategy
Board
• Support oversight board & day to day delivery

41. Satellite Applications Catapult governance structure
Business-led Supervisory Board
Chair appointed by TSB
CEO appointed by TSB/Chair
Independent non execs - not from member organisations
TSB representative
Technical Advisory Group
experts from the research base
Industry Liaison Group
wide range of industry representatives
including ‘non space’ and SMEs
Management Board
full time executives – could be from member organisations

42. The role of the industry consortium
– members of the company limited by guarantee
• Commitment to shared vision with TSB
– Working with TSB to shape strategy
– High calibre seconded staff
– Are the members of the company limited by guarantee
• Alignment of industry and Catapult research programmes
– Must have significant UK R&D activity
– Prepared to commission work from the Catapult
• Help establish the credibility of the Catapult
– Accelerating the commercialisation of research
• Long term commitment to UK growth objectives
– Prepared to embrace an open innovation culture to help drive growth

43. What is ‘open innovation’?
“Open innovation is a paradigm that assumes that
companies can and should use external ideas as well
as internal ideas, and internal and external paths to
market, as they look to advance their technology.
The boundaries between a company and its
environment have become more permeable;
innovations can easily transfer inward and outward.
The central idea behind open innovation is that in a
world of widely distributed knowledge, companies
cannot afford to rely entirely on their own
research..”
Chesbrough, H.W. (2003). Open Innovation: The new imperative for creating
and profiting from technology. Boston: Harvard Business School Press

44. Catapult Operating Guidelines
• Prepared by TSB
• Describe the working arrangements between TSB and the centres
e.g.
• Governance
• Funding model
• Metrics
• Intellectual Property
• State Aid
• Communications and branding
• Freedom of Information
• Relationship with other public bodies
• Sustainability
• Will evolve as the network matures

45. Performance metrics – will be agreed with each centre
Potential examples:
• Increasing wealth creation arising from effective
commercialisation of new technologies and applications
fostered by the centres
• Intermediate measures:
• Value of work won competitively
• Number of new customers, projects, successful projects,
new customers/year, etc.
• Sustainability should also underpin the business model for all
centres

54. Satellite Applications Catapult Centre
How to get involved – the Registration of
Interest process

55. Timeline – next 3 months
• 26th January – launch call for registration of interest
• 3rd February – Public sector workshop
• 6th February – Webinar
• 27th February – Open surgery at ISIC Harwell
• 1st March – closing date for registration of interest
• Tba March – Business Plan conference
• Tba March – Review of proposal/business plan by
expert panel
• 29th March – TSB Governing Board meeting

56. Call for registration of interest

57. Question 1
• Priority areas for the centre (to be completed by
potential users)
– By providing both in-orbit facilities and ground-based
data management capability the centre will allow UK
industry to work together to de-risk new technology and
demonstrate new services. If you are a potential user of
the centre please identify the areas with greatest
commercial potential for your organisation and indicate
the challenges you are facing in these areas.

58. Question 2
• What capability could you bring to the centre? (to
be completed by potential contributors)
– Please state what skills, facilities, experience and
expertise you could contribute to the centre. This could
include access to your own facilities or the provision of
capital equipment to the centre.

59. Question 3
• Governance of the centre
– If you would like to become involved in the governance
of the centre, e.g. through membership of an industrial
liaison group or technical advisory group please state
what role you see yourself playing, and explain why you
are well placed to undertake this role

60. Get involved – join _connect
Join the Space Special Interest Group

61. Summary
‘Space can increasingly be seen as an
important potential source of economic
growth, social wellbeing and
sustainable development’
OECD The Space Economy at a Glance 2011
Questions