Everybody wants more traffic, sales, and conversions for their business, but generating it can cost serious time, people, and money! What if you could get help from a tribe of people who already love your brand and would be happy to spread the word? In this session you will learn how a structured advocacy program can empower and engage a network of customers and employees to drive highly qualified traffic and business opportunity.
3. How We Currently Get More…
Paying for digital
advertising.
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Hiring for
demand gen.
Fighting the
attention battle.
Paying for content
marketing.
7. Identify a recognized revenue
contributor, then focus your
advocacy program efforts on
that item or items.
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ROO: Return on Objectives
8. Advocacy Program Business Outcomes
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Web/Foot Traffic
Conversions
Content Opps
GENERIC SPECIFIC
Social Metrics
Brand Awareness
Thought Leadership
Leads
Sales
Candidate Applications
9. Define
• Who will own the program?
• How will you define success?
• How will you measure success?
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