WebLife Research Credentials Deck

1. Credentials Presentation
Copyright © 2012 WebLife Research LLC

2. About
 Started in Starbucks after a long swim
 George Stephan, founder and managing partner
 Carolyne Berkeley and Stella Grizont, planning
partners
 Rachel Geltman, Video Chat Network (VCN),
digital ethnography partner
 comScore, digital research partner
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3. Go Behind the Clicks
WebLife Research dives DEEP to uncover FRESH
insights to understand the WHY of online consumer
behavior. Our mission is to help clients develop
strategies to further ENGAGE their consumers,
increase CONVERSION rates and build SALES.
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4. Behavioral Buckets
Watching
Searching Shopping
Socializing
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5. WebLife Adds Value
 Good online consumer tracking services from
comScore, Nielsen NetRatings and others
 WebLife Research complements tracking data
with new consumer insights from diary blogs,
chat and surf interviews and ideation sessions
 Insights help marketers: solve online problems,
exploit opportunities and develop business
building ideas
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6. WebLife + comScore
 Partnering with comScore: 2MM+ online panel
participants worldwide
 Data collection includes: web visitation, demos,
online transactions, offline purchasing, etc.
 Partnership provides unique ability to combine
data collection with weblife behavioral insights
 Joint analysis yields a deeper understanding of
the WHAT and WHY of online consumer behavior
for better engagement and conversion strategies
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7. WebLife + VCN
 Video Chat Network is a proprietary turnkey
qualitative research platform combining video
chat technology, social network dynamics and
respondents from the US and around the globe
 VCN provides marketers the means to execute
faster, less expensive and richer online qualitative
research via webcam
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8. Methodology
Step 1: Recruiting
 Grassroots recruiting via Video Chat Network,
comScore and other databases
 Recruiting through social media networks and
other channels
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9. Methodology
Step 2: Personal Diary Blogs
 Personal diary blogs on computers and mobile
devices
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10. Personal Diary Blogs
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11. Methodology
Step 3: Chat and Surf Interviews
 Follow-up interviews via webcam and desktop
sharing to better understand online behavior
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12. Chat and Surf Interviews
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13. Methodology
Step 4: Ideation
 Half-day session to present analysis and lead client
ideation session
 Full suite of consulting, branding and digital
marketing services available to develop and
execute ideas, when required
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14. Client Outcomes
 Better understanding of consumer’s weblife and
digital commerce chain
 Insights into increasing consumer engagement,
conversion and sales
 Insights into online problem solving
and opportunity exploiting
 Ideas for new products and services
 More relevant messaging
 Better ROI
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15. Services
 Study design
 Recruiting
 Personal diary blogs
 Chat and surf interviews
 Ideation sessions
 comScore data analysis
 Quantitative testing
 Branding
 Digital marketing
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16. Contact
George Stephan, Managing Partner
WebLife Research
233 Spring Street, Suite 801, NYC 10013
george@stephanpartners.com
T.212-524-8583
C.917-848-7972
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