2. Use of computer voices.
(Please don’t)
No dialogues. Lots of narrative voices.
Scripting & crafting!
New media or new use of audio
A good script needs good production
9. You can win a grand prix with a promotion.
Give copywriters more time. And money.
Craftmanship in writing needs craftmanship
in production.
A detail can make you miss a Lion.
The more clever the insight, the more simple
the idea.
Categories are important.