Smw09 Power Point Template[1]

Copywriting for Search Success Stephanie Courtney MindShare Ireland

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing World 2009

Writing for the Web is Different It’s Personal Search Marketing World 2009

KNOW YOUR AUDIENCE Search Marketing World 2009

Web pages are viewed en masse … Search Marketing World 2009

… they are viewed by millions of individuals simultaneously. Search Marketing World 2009

Know Your Audience ,[object Object],[object Object],[object Object],[object Object],Search Marketing World 2009

Never Forget! ,[object Object],Search Marketing World 2009 ...but the web is a very HUMAN place.

KEYWORDS Search Marketing World 2009

Hansel Had Breadcrumbs Search Marketing World 2009

‘ Broadband’ vs ‘Internet’ Search Marketing World 2009

TITLE TAGS & META DESCRIPTIONS Search Marketing World 2009

What Is the Title Tag? Search Marketing World 2009

Title Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing World 2009

What is a Meta Description? Search Marketing World 2009

Meta Descriptions ,[object Object],[object Object],[object Object],Search Marketing World 2009

WRITING WEB PAGE CONTENT Search Marketing World 2009

Always Write for Your Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],Search Marketing World 2009

The Difference Between Search Engines... Search Marketing World 2009

Search Marketing World 2009 ... And People

Inspire Search Marketing World 2009

Calls to Action Search Marketing World 2009

Appeal to Practicality Search Marketing World 2009

Anchor Text Search Marketing World 2009

Make the Conversion Search Marketing World 2009

Internal Linking & Site Structure 02/10/10 Sample Footer Text Here

Search is Only 1 Channel Search Marketing World 2009

That Leads to Your Web Page Search Marketing World 2009

MindShare Ireland Search Marketing World 2009

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