Wsu 2015-social-media mary ellen bates
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Best practices for social media use in the entreprise by Mary Ellen Bates.
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Wsu 2015-social-media mary ellen bates
- 1. Social Media Gains Respectability 1 Mary Ellen Bates BatesInfo.com Sept. 17, 2015
- 2. BatesInfo.com What is social media? 2
- 3. BatesInfo.com What else is social media good for? Source for experts A way to monitor a live event Resource to evaluate a competitor / investor / vendor Tool for monitoring your org’s reputation 3
- 4. BatesInfo.com Don’t worry... just be smart! 4
- 5. BatesInfo.com Share, just don’t overshare USING a service gives you insight into searching it Don’t hide your updates/posts Just post sensibly 5
- 8. BatesInfo.com Change settings on each post 8
- 10. BatesInfo.com 10
- 11. BatesInfo.com 11
- 13. BatesInfo.com 13
- 14. BatesInfo.com Social search DOs and DON’Ts 14
- 15. BatesInfo.com DOs DO understand privacy settings DO use social media yourself DO manage clients’ expectations DO understand your org’s policies re: social media research 15
- 16. BatesInfo.com DOs DO try several approaches DO search groups as well as people DO advocate for premium accounts 16
- 17. BatesInfo.com DON’Ts DON’T overpromise DON’T assume the usual 80:20 rule Look at the 4th search results page DON’T leave footprints 17
- 18. BatesInfo.com DO draw conclusions Looking for signs of a life What is this person’s background? reputation? influence? Use the clues… 18
- 19. BatesInfo.com DO draw conclusions Twitter Activity, # of retweets, # of followers LinkedIn CV, recommendations, skills, other activities 19
- 20. BatesInfo.com DO draw conclusions Facebook Interactions w/ others, # of connections, Likes, groups… 20
- 22. BatesInfo.com Searching for individuals Use nicknames Use Advanced Search (LinkedIn,Twitter) Use specialized syntax Facebook: people named “Russell Bates” who live in Los Angeles 22
- 23. BatesInfo.com Search social media on Google site:facebook.com name site:twitter.com name Use “phrase * search” ex: “Lisa * Green” 23
- 24. BatesInfo.com Finding the next source Look for groups of experts on LinkedIn & Facebook Facebook search syntax: Librarians who like Evernote Thai speakers who live in Denver 26
- 25. BatesInfo.com Professional development LinkedIn Find jobs, get leads Remember privacy settings! Twitter Use dashboard – HootSuite,TweetDeck Monitor conference via live-tweeting (#WebSearchU) 27
- 27. 29 Get insights on holacracy at Zappos
- 28. BatesInfo.com And check out LinkedIn Lookup App to connect you to others in your org business.linkedin.com/lookup 30
- 29. 31
- 30. BatesInfo.com Twitter search hacks Look for engagement min_retweets:n (# of retweets) min_faves:n (# of favorites) Example: Millennials min_retweets:15 32
- 31. BatesInfo.com Search Twitter for links to a URL Even searches shortened URLs! Just type URL in the search box, w/o “http://” Find any tweets that link to a resource Track mentions of a press release 33
- 32. BatesInfo.com Facebook hacks Finding a local restaurant: Restaurants in Boulder liked by people who work at Google Find books to inspire entrepreneurs: Favorite books of founders 34
- 34. BatesInfo.com SocialMention.com Track sentiment, passion, reach Search is a little squirrely Monitor this over time for your employer 36
- 35. BatesInfo.com Strength: are people talking? Sentiment: is it positive or negative? Passion: # of unique authors Reach: range of influence 37
- 36. BatesInfo.com Icerocket.com Search blogs /Twitter / Facebook / all Advanced search for blogs only Display trends over time www.icerocket.com/trend 38
- 39. BatesInfo.com To contact Mary Ellen: mbates@BatesInfo.com Twitter: @mebs LinkedIn: maryellenbates Facebook: maryellenbates Subscribe to The Reluctant Entrepreneur: eepurl.com/bnGaQb 41