If you're not achieving your marketing goals then your strategy probably sucks. Find out if your marketing strategy sucks with these 10 questions. Read the article at https://www.clue.com.au/blog/how-to-know-if-your-marketing-strategy-sucks

1. Discover if your marketing strategy
sucks with these 10 questions
Clue
Suite 18, 34 Charles Street
South Perth WA 6151
clue.com.au

2. DOES YOUR STRATEGY SUCK? | CLUE 2020 2
DOES YOUR MARKETING STRATEGY SUCK?
If business is not achieving
its marketing goals then your
strategy probably sucks.
A strategy is an informed set of decisions about how to win. If you’re
not winning, there’s a good chance you made the wrong decisions.
Investing time in developing an honest appraisal of your business,
audience, opportunities and options is needed to inform good
decisions, along with an understanding of the pros and cons of certain
decisions, plus knowing what it will take to deliver a strategy.

3. DOES YOUR STRATEGY SUCK? | CLUE 2020 3
DOES YOUR MARKETING STRATEGY SUCK?
Answer the following 10 questions to discover if
your marketing strategy sucks

4. DOES YOUR STRATEGY SUCK? | CLUE 2020 4
QUESTION 1 OF 10
Do we have clear business and marketing goals?
Yes No

5. DOES YOUR STRATEGY SUCK? | CLUE 2020 5
QUESTION 2 OF 10
Do we understand our target audiences?
Yes No

6. DOES YOUR STRATEGY SUCK? | CLUE 2020 6
QUESTION 3 OF 10
Do we understand market trends and best
practices in relevant industries?
Yes No

7. DOES YOUR STRATEGY SUCK? | CLUE 2020 7
QUESTION 4 OF 10
Have we considered our biggest opportunities
and challenges?
Yes No

8. DOES YOUR STRATEGY SUCK? | CLUE 2020 8
QUESTION 5 OF 10
Do we know what needs to be true to achieve our
goals?
Yes No

9. DOES YOUR STRATEGY SUCK? | CLUE 2020 9
QUESTION 6 OF 10
Did we make 3-5 strategic decisions based on
what we know to make those things true?
Yes No

10. DOES YOUR STRATEGY SUCK? | CLUE 2020 10
QUESTION 7 OF 10
Have we defined the actions needed to support
each strategic decision?
Yes No

11. DOES YOUR STRATEGY SUCK? | CLUE 2020 11
QUESTION 8 OF 10
Are activities sequenced and documented in a
realistic roadmap?
Yes No

12. DOES YOUR STRATEGY SUCK? | CLUE 2020 12
QUESTION 9 OF 10
Do we have the ability to deliver the roadmap?
Yes No

13. DOES YOUR STRATEGY SUCK? | CLUE 2020 13
QUESTION 10 OF 10
Are we setup to measure lead indicators and
optimise performance?
Yes No

14. DOES YOUR STRATEGY SUCK? | CLUE 2020 14
DOES YOUR MARKETING STRATEGY SUCK?
How did you score?
Congrats, it sounds like you’ve got a well thought out
strategy that’s likely to win. Keep it up!
Said yes to
all 10
Tough to call. Maybe you’re spot on or just got lucky. There is
however some risk you don’t having winning strategy. It’s
worth reviewing your strategy and
Said yes to
7-9
Sorry, it sounds like your strategy sucks. If your business can’t
afford to lose, then invest time in revisiting your strategy to
make good decisions that will set you up for success.
Said yes to
1-6

15. Stephen Ellis - Head of Marketing
stephen@clue.com.au +61 420 944 904