Learn what motivates younger donors to give to nonprofits. Using you website, social media & email marketing. Your nonprofit can successfully engage the powerful millennials.

1. Engaging Younger Donors With
Online Marketing
Sterling Perry
Sent Media Marketing
SentMedia.com
Twitter: @sentmedia #engagewithme
www.sentmedia.com

2. For Questions & Comments on twitter:
#EngageWithMe
Twitter: @sentmedia #engagewithme
www.sentmedia.com

3. Today’s Agenda
• Website Optimization – What to add to your
website to increase engagement.
• Facebook & Twitter: 6 best practices that you
can do today to drive engagement.
• Email – The 5 emails your nonprofit should be
sending on a scheduled basis.
• Learn why everything needs to be optimized
for mobile.
Twitter: @sentmedia #engagewithme
www.sentmedia.com

4. “Unless someone like you cares a
whole awful lot, nothing is going to get
better. It’s not.” –Dr. Seuss
Twitter: @sentmedia #engagewithme
www.sentmedia.com

5. Website
Optimization
Twitter: @sentmedia #engagewithme
www.sentmedia.com

6. 65% of Millennials prefer to learn
about Your nonprofit from your
website.
Twitter: @sentmedia #engagewithme
www.sentmedia.com

7. What your nonprofit should do
Have an actionable homepage – make it clear what you want visitors
to do (donate, volunteer or register for an event)
Twitter: @sentmedia #engagewithme
www.sentmedia.com

8. What your nonprofit should do
Have a clear and concise “About Us” page that describes your mission
and vision
Twitter: @sentmedia #engagewithme
www.sentmedia.com

9. What your nonprofit should do
• Show how your
organization uses its
donations by sharing
stories by video or
photo
Twitter: @sentmedia #engagewithme
www.sentmedia.com

10. Social Media
Twitter: @sentmedia #engagewithme
www.sentmedia.com

11. 55% of Millennials prefer Facebook
and Twitter as an information source.
Twitter: @sentmedia #engagewithme
www.sentmedia.com

12. 67% of Millennials have interacted
with a nonprofit on Facebook
• Upcoming events
• Stats about your cause
• Organizational news
• Volunteer Opportunities
• Videos
Twitter: @sentmedia #engagewithme
www.sentmedia.com

13. 3 things you can do on Facebook
TODAY
• Create your Nonprofit Facebook page
• Post a video, story or photo about a superstar
donor or volunteer
• Include social icons EVERYWHERE
• Bonus! Find a Facebook group on your cause
and join and share your page or start a group.
Twitter: @sentmedia #engagewithme
www.sentmedia.com

14. 87% of Millennials follow a nonprofit
on Twitter
Interact with supporters on Twitter today:
• Find you 10 biggest donors on Twitter and
follow them AND THANK THEM
Twitter: @sentmedia #engagewithme
www.sentmedia.com

15. Interacting on Twitter
• Personally thank donors, volunteers, and
participants by tweeting at them [mentions]
Twitter: @sentmedia #engagewithme
www.sentmedia.com

16. Interacting on Twitter
• Post upcoming event information or simply
ask for donations for your annual appeal
Twitter: @sentmedia #engagewithme
www.sentmedia.com

17. How Millennials interact on Twitter
• Following Nonprofits on Twitter87%
• Retweeting nonprofit’s tweets67%
• Complimenting nonprofits62%
• Using hashtags about nonprofits57%
• Using Twitter to see info about nonprofits46%
Twitter: @sentmedia #engagewithme
www.sentmedia.com

18. Email Marketing
Twitter: @sentmedia #engagewithme
www.sentmedia.com

19. 47% of Millennials prefer to obtain
information about nonprofits via
email.
Twitter: @sentmedia #engagewithme
www.sentmedia.com

20. Email Marketing Tips
• Segment you list to ensure each email speaks
to your audience (supporters, sponsors,
partners)
• Clearly state what action you want them to
take.
• Find a happy medium on the number of
emails you send.
• Plan out your emails in advance over a 3-6
month period.
Twitter: @sentmedia #engagewithme
www.sentmedia.com

21. The 5 emails you should be sending
• About your organization
• About Your fundraising
• Newsletters to your team
• Newsletters thank you emails
• Important donors & sponsors
Twitter: @sentmedia #engagewithme
www.sentmedia.com

22. Mobile
Optimization
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www.sentmedia.com

23. 77% of Millennials own smartphones.
What do Millennials do on their smartphones
anyway?
Twitter: @sentmedia #engagewithme
www.sentmedia.com
51%
Facebook
37% Videos
+ photos
31% Twitter
33% Shared
News
25% Contest
voting
25% Events

24. “And will you succeed? Yes indeed, yes
indeed! Ninety-eight and three-
quarters percent guaranteed…” – Dr. Seuss
Twitter: @sentmedia #engagewithme
www.sentmedia.com

25. Want to learn more about websites &
online marketing?
Be sure to schedule a free strategy session by
visiting www.SentMedia.com
Twitter: @sentmedia #engagewithme
www.sentmedia.com
•Audit your website
•Social media audit
•Get specific action items