2. ◇ Management - ”Done for you service”
◇ Consulting - “One on One help”
◇ Workshops - “Let us teach you”
◇ Online Marketing Reporting - “State of the art reporting”
◇ The Business Academy… coming soon!
Facebook, Twitter, Instagram, LinkedIn, Email marketing, Adwords… anything
online.
What do we do?
5. Course Overview
Direct Response vs Branding
Differences, Benefits, Examples
Facebook Pages vs Profiles
Differences, Benefits, Setup
Content
What, When and How
Newsfeed Changes/Updates
Link baiting, Promotional posts & EdgeRank
Questions and Answers
1
6. Course Overview
Facebook Ad Examples.
Likes, Reach, Impressions and Engagement.
Facebook Engagement ads
How to beat Facebook’s EdgeRank
Facebook Likes ads
Benefits building a fan base
Conversion ads
Making Sales and tracking ROI.
Website Retargeting ads
Including and excluding custom audiences
2
7. Direct Response
vs Branding
◇ Businesses of all
sizes
◇ Call to action
◇ Lead capture
◇ Specific goals
◇ ROI
Large Companies with
distribution networks
Delayed response
Hard to track
36. Updates and changes with
Facebook
◇ Link baiting
◇ Promotional posts
◇ People moving away from Facebook
◇ Cross promotion.
37. Facebook Engagement ads
How to beat Facebook’s EdgeRank
Facebook Likes ads
Benefits building a fan base
Conversion ads
Making Sales and tracking ROI.
Website Retargeting ads
Including and excluding custom audiences
Facebook Ads
38. What do they like?
Then break them into “ad-sets” (specific audiences)
◇The more specific we can be here the better!)
Know who your fans are!