Learn 11 strategies to help you create a likeable business that will meet customer demands with today's 60-Book Brief: Likeable Business by Dave Kerpen. Get the full 12-minute Book Brief delivered to your inbox signing up for a Free Readitfor.me account today @ www.readitfor.me.

1. Likeable
Business
BYDAVEKERPEN
60-SECONDBOOKBRIEFS

2. Dave Kerpen wrote the
book “Likeable
Business” to explain
why customers now
demand more and how
leaders can deliver to
create likeable
businesses. Here are 11
strategies you can use to
start today.

3. Listen to
your
customers
more. They’ll
tell you what
they want.1

4. Tell better stories,
and think about
the ones you
want to be
able to tell 3
years from
now.2

5. Be authentic.
Most importantly,
make sure your
company is
delivering
on it’s
values.3

6. Be
transparent
with your
customers
and your
employees.4

7. Build a culture
that supports
your team.
You’ll grow
faster if
you do.5

8. Be responsive,
especially when
you get
feedback
from
customers.6

9. Be adaptable.
Make change an
ongoing
priority in
your
business.7

10. Be
passionate!
It’s
contagious.
8

11. Surprise and
delight your
customers. It’s the
little things
that make
all the
difference.9

12. Simplify. Eliminate
anything within your
company that isn’t
critical to your
success, so
that you
can focus
on what is.

13. Gratefulness. Your
customers allow you
to remain in business,
so thanking
them every
once in a
while is a
good idea.

14. CREATEYOUR
GREATEST
WORK
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