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1. 11 Rules for Creating
Value in the #SocialEra
BYNILOFERMERCHANT
60-SECONDBOOKBRIEFS

2. Nilofer Merchant wrote the book 11 Rules
for Creating Value in the #SocialEra to tell
us that traditional strategy is dead, and
what we must do instead. Here are 6 of our
favourite rules from the book.

3. Connectivity &
ContributionONE:The Social Era is
about connecting
things, people
and ideas.

4. Instead of seeking perfection the first time, we need
to be incremental and continuously
innovate to deliver the
products or services our
customers
desire.
Adaptability
TWO:

5. Merchant suggests we consider organization structures as
concentric circles that change and resize as needed.
Hierarchy free
THREE:

6. Instead of thinking about
capturing and winning,
we’ll think about how we
can romance and co-create
with our customers.
Love, not war
FOUR:

7. Strategy in the Social Era needs to focus on the general
direction and rely on feedback loops with customers to
iterate and adjust direction. Set a course, adjust as needed,
and learn until you get it right.
New strategiesFIVE:

8. It matters because it
helps you create
community, speed in
the market, and
ultimately more
relevance for your
customers.
Social purposeSIX:

9. CREATEYOUR
GREATEST
WORK
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