Just a few thoughts on how we might work together. Look forward to chatting about it soon.

1. Hi Robin,

2. Really great excited to see your
plans for the website!

3. You obviously really care about what
you do, but there are definite
improvements that can be made to:
• Customer Narrative
• Calls to Action
• Showcasing more of your passion
and professionalism

4. We’d love to help with this. There
are lots of options here, to suit
your budget.

5. OPTION 1 – The once over
If you’re happy to make changes yourself,
we could do a Healthcheck. This starts at
£45 and we’d run an expert eye over the
copy, and suggest changes to improve it.
https://kisscopy.co.uk/what-we-
do/healthcheck/

6. OPTION 2 – Key bits and bobs
Writing the key elements of the site:
• Elevator pitch: 100 word summation of the
customer proposition and key selling points.
• Homepage copy. It’s the most important part
of your site, so let’s get that sorted
• Titles for other pages. To make people read
on.
This would cost £220.

7. OPTION 3 – Writing the lot
Writing all the web pages according to a
strategic customer journey. We’d start
with the homepage and work our way
forward.
We charge £90 per page for writing web
pages.

8. I’d suggest having six key pages on the customer
conversion journey professionally copywritten:
• Homepage
• Why choose Wills and Probates
• Why do I Need a Will?
• Family Protection Trust
• Lasting Power of Attorney
• Appointing Guardians

9. In the meantime, if you could get
your hands on recordings of your
BBC appearances, that would be
fantastic!

10. Speak soon,
Steve