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The Social Lounge
A Conversation about Social Media
What is
Social
Media?
More than just …
Social + Media =
Seeking or
enjoying the
companionship
of others by the
means of
digital
communication
What Does Success
  Look Like?
People Love Your Content and Many
         Come to View it
They
share it
with
their
network
And many people talk about it or point to it
How Do Things
Get Socialized?
Has to start with Great
Content
Power of
           Content
Positive
Easy to share
Influencers are heard
Bottom line:
Have a
Content
Strategy
What Should
You Execute?
The
 A-Path
Execution
    =
  Social
 Success
The
 A-Path
Execution
    =
  Social
 Success
The
 A-Path
Execution
    =
  Social
 Success
The
 A-Path
Execution
    =
  Social
 Success
The
 A-Path
Execution
    =
  Social
 Success
The
 A-Path
Execution
    =
  Social
 Success
Considerations before you start …
Know Who You Are
Know Who Your Audience Is
Where Should You Execute?




Doesn’t Have to be Overwhelming
Know Where Your
Audience Congregates
Different
places for
 different
objectives
or psycho-
  demo-
 graphics
What Should
You Measure?
Measure
     the
progression
  of social
   media
 execution
Measure
     the
progression
  of social
   media
 execution
Measure
     the
progression
  of social
   media
 execution
Measure
     the
progression
  of social
   media
 execution
Measure
     the
progression
  of social
   media
 execution
What
Should
 You
Think
About?
Don’t just jump on the bandwagon
and throw up a Facebook or Twitter
page
Know your position and think
about reinforcing it
KNOW YOUR CUSTOMER
Be a subject matter expert:

Aim to be the go to source for __
Don’t have false expectations of short
term success – “get the sale”
Need awesome content
Visuals (picture and videos) have
a higher consumption rate
Don’t be corporate, humanize
Don’t just network, build
relationships by delivering
value, entertainment, and/or
information
“Thank yous” really work
Determine the best places to engage
Plan how to win earned media
Plan how to get owned media shared
No success without big commitment
Thank You!
Questions?

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The Social Lounge - MediaWhiz