4. DAVIDS’ SLINGING LOCALLY SOCIALLY!
Malcolm Gladwell: The unheard story
of David and Goliath
Ted Talk:
http://www.youtube.com/watch?v=ziGD7vQOwl8
Original “David and Goliath” photo via
http://www.gardenofpraise.com/bibl14s.htm
5. WEB & SOCIAL MEDIA MARKETING STRATEGY
YOU
&
YOUR
BUSINESS
DAVID
YOUR
INDUSTRY
&
PARTNERS
VS.
YOUR
RIVALS
GOLIATH
YOUR
PROSPECT
S&
CLIENTS
YOUR
WEBSITE
ONLINE /
SEARCH
incl.
GOOGLE,
PPC, SEO
SOCIAL
MEDIA
6. BUSINESS, BRAND AND
THE MARKETING HOUSE
Connecting
Reaching Your Customers
Finding Your Customers
Customers
Offer
YOU
7. Target Audience
Problems Solved
Action You’d Like Them To Take?
Your Unique Solution
Proof You’re Unique
Traditional Communications
Web, Online & Social Communications
Brand Personality & Promise
Tagline
Creative Theme
A.I.D.A
25. GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!
MelbTigersHQ
1
5
13
15
24
33
42
43
7
9
12
DD
SH
TM
54
CA
26. QUESTIONS?
LINKEDIN, WEB & SOCIAL MEDIA AUDITS?
// Business is about two things and two
things only, marketing and innovation. //
Peter Drucker, Father of Modern Management
27. POWER TO CONNECT
Steve Hubbard B.App.Sc (Recreation), MMktg
Local Area Social Media Marketing Consultant
The Marketing Network
M: +61 418 362 181
E:
Steve.Hubbard@TheMarketingNetwork.com.au
L: http://www.linkedin.com/in/stevehubba
T: https://twitter.com/stevehubba
The Marketing Network
1/192 Graham Street
Port Melbourne Vic 3207
P: +61 3 9645 6226
F: +61 3 9645 6224
W:
http://themarketingnetwork.com
.au/