My slides from my first SxSW. The audio (60 min.) is available at http://schedule.sxsw.com/events/event_IAP8293. Play both at the same time and create your own multimedia presentation! (Note: For some reason, the SxSW media player widget isn't visible in IE. Consider alternate routes.)

1. Steve Krug SxSW Interactive 2011 Last Session, Last Day Steve Krug explains it all for you

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6. Let’s get a few things out of the way © 2001 Steve Krug

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27. “ My ideal home page,” as told by… © 2001 Steve Krug

28. “ My ideal home page,” as told by… © 2001 Steve Krug

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32. © 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix

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52. © 2001 Steve Krug A morning a month, that’s all we ask.

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55. © 2001 Steve Krug Start earlier than you think makes sense.

56. Incorrect thinking © 2001 Steve Krug

57. Correct thinking © 2001 Steve Krug

58. © 2001 Steve Krug Recruit loosely and grade on a curve.

59. © 2001 Steve Krug Naturally, we need to test people who are just like our target audience. … people who are a lot like our users. … people who actually use our site. Representative users! Real users!

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61. © 2001 Steve Krug Make it a spectator sport.

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63. © 2001 Steve Krug Focus ruthlessly on a small number of the most important problems.

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65. © 2001 Steve Krug When fixing problems, always do the least you can do™.

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72. Questions, anyone? © 2001 Steve Krug

73. © 2011 Steve Krug