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Student recruitment & retention

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Student recruitment & retention

  1. 1. Student Recruitment & Retention Solutions
  2. 2. Industry Pain Points • Current systems prohibit identifying and tracking prospective candidates for student recruiting efforts. • Difficulties in retaining students with low completion rates of less than 50%. • Institutions often lack real-time critical information in responding to student needs.
  3. 3. • Greater efficiency gains in student recruiting efforts by tracking and managing all student recruiting activities. • Drive greater awareness campaigns and increase the levels of enthusiasm at your events. • Improved coordination and performance by having an up-to- date view of students and prospective students, with pertinent information delivered to each user according to their role. Student Recruitment & Student Retention Solutions
  4. 4. Our complete solution is a one stop service for all your student marketing and communications requirements. Completely integrated with Microsoft Dynamics CRM Online database.
  5. 5. Student Recruitment Our marketing solution is comprehensive and cost effective with 12 integrated modules that range from email marketing to social discovery, landing pages to form capture and surveys. Your student recruitment journey can begin with 3 basic layers. Email Marketing Web Tracking Lead Scoring
  6. 6. Prospective Students Student Event Management Student Experience
  7. 7. Built-in email marketing capability provides an intuitive experience that allows users to create and send bulk HTML emails with all send, open, click and bounce data reported at the mailing (aggregate) as well as individual recipient level. Our easy to use HTML editors make creating an email simple for anyone. Drag & Drop
  8. 8. Drag and drop email editor with advance image editing Creating an email with is easy – our Drag and Drop Editor is a simple, wizard-driven way to create an email with no HTML involved. Select a layout from a list of choices, easily add and style text and links, and see the changes happen in real time. Our advanced image editor allows you to modify images in a number of helpful and creative ways. Similar to Instagram, you can apply filters, frames and other effects to your images.
  9. 9. Split (A/B) Testing Split testing allows you to test two versions of your email with varying subject lines, content (i.e. template) and/or 'from' address. The two versions are referred to as the A version and the B version. Marketing can then determine what percentage of the recipients should receive the A and B versions until a winning version is chosen automatically by our system or manually. The winning email version, A or B, is then sent to the remainder of the recipients.
  10. 10. Inbox Preview Want to know what your email will look like to your recipients? inbox preview feature lets you test any email and see what it will look like in a variety of email clients including Outlook, iPhone, iPad, Android, Gmail and more. The email editor simply click the inbox preview button, and the inbox preview screen will launch with a 'test' button. Once the results have been returned, you can use the tabs on the left side to see what the email will look like in the various email client applications. It really is that easy
  11. 11. Dynamic Content: If you can dream it, you can do it Need to make the content of your email different for different recipients? Perhaps you want a single newsletter to publish in multiple languages. Or, maybe you want to show one graphic for people over 30 and another for people under 30. With our advanced dynamic content feature, you can do all this and more.
  12. 12. Web Tracking Discover who is interested in your products and services because you will see the actual web activity of anonymous and identified visitors on your website. Interested in which companies and organizations are browsing your site and what interests them? Want to know what a specific prospective customer has viewed on your site before making the opening call? You can do all this and more. See site visits, page views and form captures in real time
  13. 13. Track all website visitors and their activity. Discover organisations From which visitors are Browsing. Through email link clicks or form captures social discovery enables visitors to Identify themselves. Through social discovery Form capture, web behaviour, Lead scoring etc. Qualified leads become obvious. Connecting visitors to your CRM records
  14. 14. Connecting visitors to your CRM records You can now track every visitor on your website, discover the company/organisation from which they are visiting and reports this information to you on our marketing dashboard. When the visitor becomes identified, by completing a form or clicking on a link in a marketing email (or an email sent from Outlook or other email software), all his or her past anonymous browsing activity is available on their CRM record with their identified browsing behaviour.
  15. 15. Get a complete visitor picture Marketing automation profiling screen gives CRM users a complete view of the visitor lead or contact including their web browsing details, lead score, email interaction, social networking information and web site form completion data. Our integrated tracking summary allows CRM users to visually distinguish tracking events from visits to priority page views (pages you want CRM users to notice first) to form completions, opportunity resolutions and more. And, because many visitors have multiple email addresses, marketing automation appends them to the CRM record and captures the tracking information accurately.
  16. 16. Lead Scoring Marketing Automation can track individual visitor activity on your website, each visitor accumulates a score based on his or her visits, page views and more. Scoring is based on default values you set, but you may also score certain pages higher or lower based on their importance in showing visitor intent. Using the lead score, your sales team can quickly and easily determine which leads to pursue. Marketing automation scores all of your visitors: Anonymous, CRM Leads and CRM Contacts.
  17. 17. Scoring vs. Grading To explain scoring vs. grading there is a simple analogy to which we all can relate. If you’re picking your perfect mate you’ll have criteria whether you realize it or not – smart, funny, stable – whatever floats your boat. In the world of marketing automation we refer to this as grading or defining qualifying criteria. Scoring, on the other hand, comes in once you’ve identified that perfect match. Now the question becomes ‘how interested in me are they?’ Because all your marketing data is stored within Microsoft CRM, you can use queries and workflow to surface visitors that best meet your criteria. With that information in hand you can prioritize which are the most interested based on their interest in you as quantified by their score.
  18. 18. Set your own default score values You set the default scoring values based on which tracking events are more important to your organisation.
  19. 19. Student Retention Our marketing solution is comprehensive and cost effective with 12 integrated modules that range from email marketing to social discovery, landing pages to form capture and surveys. Your student retention journey can begin with 2 basic layers. Survey’s Social Discovery
  20. 20. Surveys Keep in close contact with your students and how they feel about certain courses and lectures etc. Marketing automation makes it easy to create surveys with our drag and drop survey designer. The surveys may be emailed to leads, contacts and accounts, and may even be linked to case records. Surveys may also be posted as pages so they can be completed by anonymous visitors. When a respondent completes a survey, all the data the visitor submits is linked to their CRM record.
  21. 21. Configure flexible questions Create various types of survey questions including rating scale, list, single-select (radio button), multi-select (check boxes) and text. Arrange the questions however you want on the survey. Skip logic on survey questions and pages Surveys have configurable skip logic at both the page and question level. This allows you to skip past individual questions or entire pages of questions based on which responses the respondent chooses. Configuring skip logic is simple and flexible.
  22. 22. Easily automate task processes based on survey responses When someone completes a survey you can easily automate processes based on certain responses. For example, if you ask one of your students to rate your service on a scale of 1 to 10, you can use CRM workflow notify people internally of any rating below a certain threshold and more importantly to take action and respond within acceptable timeframes.
  23. 23. Social Sharing Allow your recipients to share your content on popular social networks. See which recipient has shared what information about you on which networks with an integrated social sharing report. Customise the social network buttons/icons and even upload your own versions With twitter being one of the biggest outlets for frustrations on the web. You can keep track of conversations that are happening Outside of your organisation with a process that can help manage and steer the conversations back on course. Social discovery will bring back data and direct links to the lead or contact's identities from a variety of social networks including LinkedIn, Facebook, Twitter, YouTube and Flickr Social Discovery
  24. 24. So what? Knowing more about your students from the social web can be helpful in understanding their fit with your current offer. However, there is a more expansive vision here. What if you could cross reference the knowledge of your visitors’ social identities to their social interaction with your brand or market category? Done correctly, this would tell you who in your CRM is voicing their opinions, positive or negative, about your products and services or your industry/category in general. . From this, you’d be able to develop an understanding of specific individuals that can help you promote your brand and others that need special handling. CRM + Lead/Contact Social Information +Brand/Market Sentiment makes a very powerful combination.