http://www.socialmarketingplanet.com Originally presented to Kathleen Aston's TRUE Foundations group, laying the groundwork for their social media marketing efforts.

1. 5 “Must Do” Tips for
Social Media Success
By Steve O’Sullivan
Social Marketing Planet
www.socialmarketingplanet.com
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2. About Me
It’s all about me!
Cereal Serial Entrepreneur
Over 25 Years Self Employed
Online Marketing Jedi
Tech Whisperer
The Fixer
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3. What’s The Point?
of Social Media Marketing...
• Develop Relationships
– (it’s all about THEM)
• Drive Traffic
• Capture Leads
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4. What’s on the Agenda?
• Where Is Your Audience?
• Pick Your Platform(s)
• Set Up Your Profiles
• Create A Plan
• Dive In
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5. Where Is Your Audience?
• Know your market!
• Who are you talking to?
• Where is you ideal target market
or prospect already hanging out?
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6. Demographic Heads Up
• Twitter
• Facebook
• LinkedIn
• YouTube
• Blogs
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7. Pick Your Platform(s)
• Create profiles for the top Social Media sites
• Create a Facebook Page for your business
• Decide on your main site
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8. Pick Your Platform(s)
• Facebook
– Profiles
– Pages
– Groups
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9. Pick Your Platform(s)
• Twitter
– Tweets
– @ replies/mentions
– ReTweets
– # hashtags
– Direct Messages
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10. Pick Your Platform(s)
• LinkedIn
– Connections
– Status updates
– Groups
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11. Pick Your Platform(s)
• YouTube
– Video Marketing
– Third Largest Search Engine
New Course coming soon
WordPress Video Club
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12. Pick Your Platform(s)
• Wordpress Website/Blog
– Search Engine Friendly
– Easy to update
– Perfect Social Media Hub
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13. Set Up Your Profile(s)
• Name
• Rank
• Serial Number
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14. Set Up Your Profile(s)
• Current Photo / Branded Page Badge
• Completed Profile
• Keywords
• Be Outstanding
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15. Create A Plan
• Fail to plan = Plan to fail
• Develop a plan you can actually do
• Stick to the plan
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16. Create A Plan
• Do NOT try and master
everything at once
• Focus on your Main
Social Networking Site
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17. Create A Plan
• Grab your free report
• Learn the basics
http://www.socialmarketingplanet.com/
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18. Dive In - The Water is Fine
• Stay active
• Participate
• Engage
• Be SOCIAL
• Marketing is a marathon
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19. Offline Promotion
• Add your Social Media site URL’s to your:
– Blog or Website
– Email Signature
– Postcards / Mailings Follow Me...
– Business Cards
– Newsletters
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20. Wrap It Up, I’ll Take It
• Where Is Your Audience?
• Pick Your Platform(s)
• Set Up Your Profiles
• Create A Plan
• Dive In
Steve O’Sullivan www.SocialMarketingPlanet.com
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21. KISS
Always Remember...
Keep It Simple Steve
Steve O’Sullivan www.SocialMarketingPlanet.com
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