2. About A-Star Creations
A-Star Creations is a full-service marketing consultancy agency specialising in mobile design,
mobile marketing, innovative and engaging mobile communication programs, promotions and
campaigns.
Our key objective is helping local businesses with their marketing strategies and campaigns, with
customer acquisition & retention at the forefront of our focus!
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising
3. Restaurant Marketing:
Restaurant
Marketing
Social Media
Facebook
Twitter
Foursquare
YouTube
Yelp
Email Management
Engaging newsletters
Turns leads into paying customers
Send special offers on slow days
Keep customers up-to-date
Keep marketing costs low
Big ROI!
QR Code Campaigns
Attracts attention
Sparks curiosity
Send to lead capture forms
Send to social networks
Send to special offers & coupons
Grab customers from the streets
In-Store Advertising
Table-tents
Posters
QR codes
Customer retention and referrals
Out-Store Advertising
A2 pavement advertising
A5 lamp-post posters
QR Codes
Grab Customers form the Street
4. QR Codes
A QR code is only as good as it’s landing page…
SMART QR Codes:
• Point to mobile optimised landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!
5. QR Code Examples:
QR Codes can redirect a visitor to:
Telephone numbers
Website URL
Product details
Contact details
Event information
Competition information
Special offers & coupons
Twitter, Facebook, Google+ Pages
YouTube videos or channels QR Codes can help your business:
Look unique and right on trend
Increase CTR’s (visitors are always curious as to
what lies behind a QR code)
Build a database of customers right from the street
Connect new and existing customers to your
business on the spot in an instant
Offer discounts, coupons, special offers without the
cost of print and re-print
11. Facebook:
You can grab your share of
these staggering stats with
your very own professionally
designed 3-Way Facebook
Business Page!
Includes:
Integrated FB Squeeze page
Video Playback Option
In-built Opt-In Form
In-Built ‘Like’ Feature
Integrated Thank You Page
Facebook Community Page
Professional 3D Cover Design
Will help your business:
Attract new clients/customers
Literally force visitors to ‘Like’ your page
Build a list of targeted leads
Build a database of customer details
Increase customer spend per head
Build a vibrant community of customers & followers
12. Foursquare:
Foursquare will help your business:
Attract new clients/customers
Keep new customers through the FS Award system
Share Specials with local customers
Bring in business on ‘slow days’
Increase customer spend per head
Build a vibrant community of customers & followers
Over 25,000,000 people
use foursquare to
connect with places
Over 1,000,000
businesses are already
on foursquare
Foursquare automatically
connects to users
Facebook profiles,
meaning updates go viral
within minutes!
With millions of people checking in every day,
foursquare allows you to find new customers and
form deeper connections with your best ones.
Foursquare enables you as a business owner to:
Offer specials, share what’s happening at your
locations with local updates, get real-time analytics,
and keep your foursquare listing current.
13. Yelp:
What Is Yelp?
Yelp aims to connect people with great
local businesses and Yelp Business
Accounts allow businesses to share
information with the Yelp Community.
Simply put, it's word of mouth -- amplified.
Yelp offers local businesses the
chance to build a solid
reputation. It helps turn new
customers into repeat loyal
customers.
Yelp’s special offers and rewards system helps
to keep satisfied customers coming back to a
business for more. If the customer does not
return, he/she loses her badge status.
Customers can also see other customers
rewards and help turn a special offer for a
business viral!
14. Yelp – either very good or very bad for business?
Positives:
Yelp ranks HIGH in the search engines bringing
in local customers just by having a Yelp
presence!
If you provide good customer service then you
can host your 4/5 start reviews on Yelp and bring
in even more business, building your reputation.
Advertise – ‘happy hour’ deals. Want to clean
the clearance rack? Then display a time-
restricted offer.
Special offers appear on Yelp’s home page for
local customers.
Mobile! Use Yelp to display special offers to
customers who check-in on their mobiles
Measure customer stats using Yelp’s in-built
tracking system, track your conversions on
special offers, check-in’s and more!
Encourage all customers to review your
business on yelp in exchange for a ‘free gift
(coffee)’.
Upload photos of your delicious food,
entertainment and store front!
Negatives:
× What if a customer leaves a bad
review?
Then you have the chance to contact
them directly and put it right! You can
offer a free ‘starter/desert’ on their
next visit.
In turn this means that the customer
will then:
Change his/her review
Recommend your restaurant too at
least 3 of their friends instead of
discouraging at least 9 of their
friends!
You now have the power to monitor your
customer service & grow your business
though your OWN Customers!
15. Google+ Share – Promote - Measure
Share: Start real conversations with the right people
Google+ pages help you build deeper relationships with customers
by sharing your thoughts, links, photos and promotions with the right
people at the right times.
Want to offer a behind-the-scenes look of your team in action?
Highlight a unique menu item? Get live, face-to-face feedback by
holding multi-person video chats with your customers?
With Google+ Pages, you can share what matters in a way that
matters most to your business.
Google+ Allows you to:
Share content, photos,
promotions with who you
want when you want.
Launch Hangouts for your
customers, staff or just
management – You Decide!
Manage Circles – share
content with the right people!
16. Google+ Share – Promote - Measure
g+badge
g+direct connect
+1 connections
+1 search
There are lots of ways to promote your site and
Google+ page. Promote it yourself with Google+ Direct
Connect and the Google+ badge, and let others
recommend you with the +1 button
Google+ Badge
Let people know you’re here by adding the Google+ badge to your site and
connecting it to your Google+ page. This badge lets people +1, see
personal annotations and follow your page, directly from your site.
Google+ Direct Connect
Wouldn’t it be cool if anyone who did a Google search for your business
name and the “+” sign saw your page highlighted in their results? With a
Google+ Page and a verified URL you can do just that.
+1 recommendations
People often turn to friends and family for help making decisions.
The +1 button combines the power of these personal
recommendations with the reach of Google.
+1 on search
A recommendation is good;
a recommendation from a
friend is even better. +1
annotations in Google
search help surface these
recommendations right
when potential customers
need them most.
22. Twitter:
Twitter for your business:
Twitter connects businesses to customers in real time—and businesses use
Twitter to quickly share information with people interested in their products
and services, gather real-time market intelligence and feedback, and build
relationships with customers, partners and influencers.
A Successful Tweet for help:
On February 24th 2011, The Big Green Bookshop in North London tweeted
“Please help” to their followers. The Tweet linked to a blog post which
explained that if business continued at the same pace, they would have to
close their doors in nine months.
Before they knew it, @BigGreenBooks was the third most discussed topic
on Twitter in London. Upon hearing the story, the local community, new
friends in the publishing world, and bookshop fans in America came together
to not only rescue the store, but to make sure it thrived.
According to co-owner Simon Key, “Twitter was the most effective means
of getting the message out, and the response was indescribable.”
23. Twitter:
Put Twitter to work for your business:
A Tweet is a powerful tool. Every week billions of Tweets flow through Twitter
about every imaginable subject. A wide variety of people, organisations,
businesses — big and small, local and international — all use Twitter to
make their presence known.
What users want to hear from you:Twitter on the go:
More than half of users access Twitter from
mobile devices.
This growing trend represents a real opportunity
for small, nimble businesses, like yours. By
monitoring what users are saying in real time, you
can respond in a way that is both timely and
helpful.
For example, if a user Tweets about a long
waiting time at a restaurant around the corner —
why not tweet back, offering them a table at
yours?
24. Twitter:
Let twitter provide an overview of your business:
Used correctly, Twitter can be a powerful tool of engagement between you,
your customers and even your staff!
Using Twitter, you can:
Run promotions on ‘slow days’
Upload photos of new dishes
Share behind the scenes news with your fan base
Single out employees for excellent customer service
Share a secret recipe of the week
Interact with your customers & followers
Run competitions
Display ‘excellent’ customer reviews
Talk about up and coming events
Share press release news ahead of time
Automatically share tweets to your Facebook page
And much much more!
26. Email Marketing
Build a list of leads
Turn leads into paying customers
Communicate instantly with
customers
Send out promotions on slow-days
& special occasions
Wish members happy birthdays
Send coupons & special offers
Conduct surveys
Keep your customers up-to date,
Gather customer feedback
Produce eye catching news letters
Market more for less
Market more for less
Keep marketing costs low
Track campaigns.
Email Marketing can help
your business:
27. TakeAction!
Call A-Star Creations Today to Request Your
Free Mobile Sample Site or to talk with one of our team
about your marketing campaign!
01344 667329
28. Reference:
Statistic information sources:
eDigital Research IMRG Survey, 2011
IAB, 2010
Rich Relevance, 2010
Goldman Sachs, 2011
IDC 2012
Microsoft Tag 2011
Google Engage 2012, speakers:
David Dyson (CEO) of Three UK
Ian Carrington of Google
David Stewart from Ofcom
Jake Berry (MP)
Nicholas Blades of Telefonica O2
Paul Morris from Vodafone