Why We Started This Company We had a bad roommate, who hasn't? Currently, there was no simple way to find, vet, and match roommates in the market today, so we set out to make that happen and Roommatefax.com is what we came up with. What Sets Us Apart There are 5 important factors to consider in the roommate search. 1) Would we get along? 2) If we did get along, do we like/dislike the same things? 3) Is the potential roommate who they say or appear to be? 4) Is there an easy way to find a person to live with like this? 5) Is there an easy way to find a place. Although some companies answer one or two of these questions with their service, none of them answer all 5 in an easy to use site/app at a competitive price.

2. Background Information
Summary
Company Description
Product / Service
The Market
Strategy and Implementation
Management Team
Financial Analysis
INVESTOR OVERVIEW
Content

3. Roommatefax.com is a service/subscription based website
that uses the state-of-the-art technology to give an individual
or company the most detailed and accurate information
about a person seeking a roommate to live with or property
to rent.
It is our vision to absolutely dominate the rental market and
become a household name.
We will do this by delivering an exceptional service and user
experience through our website and mobile app. It is our
mission to completely alleviate any and all pains humanly
possible in the renting or roommate finding process on renter
and landlord sides.
BUSINESS PLAN
Mission Statement

4. BUSINESS PLAN
Summary
Who are we
A start-up company with low over head and major scalabillity in a market place
with more than 41 million potential customers.
What do we produce/offer?
An online experience that combines an interface of personality profiling, credit
reporting, and complete backround check for the purpose of vetting tenants.
Which and how many customers?
8 Million people are currently looking for a place right now! About 41 Million
people a year will rent a property.
First year turnover
Build the team, build the product, beta test, pivot, test again, launch and start
generating revenue.
Funding needs?
Seed Funding - $150,000.
1st Round if needed (Post Launch) – 700K-1.2 Million
First year profit?
Net profit @ 10,000 users is roughly $750,000 - $1.25 Million

5. Business Plan
highlights
No physical
Products &
Few
employees
Only indirect
Competition
41 Million
people and
growing
Low Start-up
costs, huge
upside
Easy to Scale
BUSINESS PLAN
Highlights

6. BUSINESS PLAN
Company Description
Start-up Plan / Company
History
•Concept created in Fall of
2012
•Incorporated January 2013
•Advisory Board assembled
March of 2013
•Initial Capital Raised June
2013
•Development starteted
Septeber 2013
•Development completion and
beta testing set to begin June
of 2014
Facilities and Location
•HQ is in San Diego Californa
•Officers, Develoment team and Advisory board members
all reside in Southern California.
Ownership
Employees
23%
Investors
20%
Advisory
Board
6%
Founders
51%

7. BUSINESS PLAN
Product / Service
Products Lines & Services offered:
• Roommate Matching System - Online user interface that matches people based on:
•Personality Profiling
•User community that matches people based on location and common
•Interests.
Differences in products Lines & Services compared to competitors
• No one has this complete service on the market.
• Our process is simple, easy to use and complet.
• Companies with similar elements are outdated.
• Our service is built to protect the property owner(s) and streamline the process.
Purchase frequency/product life span
• “Have a Room user” – 30-45 Days each time
• “Need a Room user” – 30-90 Days each time
• Rental property/room user – Multiple Purchases for Life of the property
• Tenant Screening
•Credit Report (Soft Pull)
•Back Round Check: Criminal Histiry, Sex Offender Registry and prior evictions.

8. Multiple Property
Listings, Apartments,
and management
companies.
(Offered in Phase two of )
Have a Room
A person who has a room to
rent out and is looking for a
roommate.
Need a Room
A person looking to find a
roommate and a room to
share.
BUSINESS PLAN
Product / Service
•Matches people based on a
personality profile and tennant
worthiness.
• Back-end system that
streamlines the vetting process in
minutes
• Simplifies the decision making
process based on our proprietary
rating scale.
• Offers exclusive advertising and
marketing opportunities to
enterprise accounts and people
in the rental market space.

9. BUSINESS PLAN
Product / Service

10. The Competition
Service
Match on
Likes/Dislik
es
Pre-Screen
and B.G.
Check
Personality
Profiling
Smart
Phone
App
Cost
Roommates.com YES NO NO NO
$19.99
30 Days
Easyroommate.com YES NO NO
NO
$29.95
30 Days
Roomster.com YES NO NO
NO
$29.95
30 Days
Craigslist.com NO NO NO YES
Free
YES YES YES YES
$ 30
30 Days

11. Website: Landing Page

12. Smart Phone App: Interface

13. Credit: HIGH
Background Check:
Personality ID: VERIFIED
Job Verification: VERIFIED - 5 + Years
Last Landlord Verification: VERIFIED – Great Rental History
-Nationwide Criminal Database : PASS!
-National Sex Offender Registry : PASS!
-Nationwide Eviction Records : PASS!
Based on your input, your credit score, Personality test, and background check, we have determined the following:
Show this certificate to your landlord to verify your rating, or simply search our data base to find listings where you are already pre-
approved based on your rating and can also find Roommates that are a perfect personality match to you!
This document was generated in accordance with the National Credit Reporting agencies and protections act as well as the department of Real Estate
Roommatefax.com, INC. © 2013 All Right Reserved

14. The typical private user
“Need a Room” or “Have a Room” to list
Gender: Male or Female
Age: 18-40
Education: Some - Masters
Occupation: Professional / Student
Lifestyle/culture: Ranges
BUSINESS PLAN
The Market
The typical business customer
Line of business: Real estate ownership
and or Property Management
Size/staff: 1-100 +
Properties: 1-10,000
Line of business: Single Property Owner
Size/staff: 1
Properties: 1-5
Geographical factors
• Online subscription based on “real” estate
• Build 1 city at a time.
• Geo-Targeted marketing saves $$$
• Go where the eyes are
• Unlimited potential
• International growth
Assumed number of customers (U.S.)
• Private Users – 41 Million Annually
• Property Management Comps. - 154,404
• Owner of Property for rent – 25 + Million
Average amount spend per customer?
• Private User: $25-$75 each time
• Single prop. Owner: $25-$75 each time
• Enterprise Account: 10-50K annually

15. BUSINESS PLAN
The Market
Competitive parameters
on the market
•No one does what we will do
•Compettiion is marginal in
our industry.
•Marketing is comparitivley
easier and extremely cost
effective in our industry with
low bid rates on ad words
campaigns and searches
limited to specific geo-
targeted areas.
•We serve all sides of the
renting process.
•We will be offering an
incredible product to an
underserved market.
Assesment of posibilities
on future market
verticles
•Vertical integration with:
•Universities
•Corporations
•Equifax
•Zillow
•Apartment finding
sites
•Affiliate marketing
opportunites
•Real Estate Industry

16. Looking for Room /
Roommate Sign up User and fills out
criteria and Personality
profile
Matched with other
roommates or owners
looking for a specific
Roommate
Credit Checked and
Prospective Renter is
Rated
User Incentivized to add
potential roommates to
the site
User Incentivized to refer
friends and potential
roommates
Community Creation and
Expansion
Affiliate Marketing,
Referral's & Returning
Users
ADD SPACE SOLD
THROUGH SITE
CREDIT
REPORTING DATA
COLLECTED
MARKET DATA
COLLECTED
BUSINESS PLAN
User Cylce

17. Business Plan
Cultivate Idea
•Market Research
•Market Data Analysis
•Proof of Concept
Form the Team
•Advisory board
•Coporate hiring
Capital
$15,000
Select Dev Team
•Site Spec/Build Sheet
•Build site
Seed Round
•$100-$200K
Marketing Funnel
•Landing page opt in
•Social Media
•Create the buzz
Pre-Beta Launch
•Test funcitonallity
•Consult legal and prepare
for launch.
Beta Test
•Test with 100 Users
•Pre-Launch to 1000 Users
Launch and Start 1st
Round of Investment
Capital Raise
BUSINESS PLAN
Strategy and Implementation

18. Jan June September
Concept Beta Launch
Formation Implementation Pre-Beta Stage
•Concept born
•Cultivate Idea
•Market
Research
•Incorporate
Percentage CompletedPlanned
100%
•Form Advisory
board
•Start raising
capital
•Market
Summery.
• Leagal
Documentation
•Investor deck
•Hire Corp
Positions
•Finish opt in
landing page
•Complete
Advisory board
•Completre
Corp Team
•Sleect Dev
Team
•Site developed
•Complete seed
round funding
•Marketing
Stratigy and
budget
•Launch Beta
site
•Start 1st round
funding
•valuation
100% 100% 100% 100% 90% 50%
BUSINESS PLAN
Strategy and Implementation
2013
November February June
2014
August

19. Beta Launch Phase 1 Phase 2 Phase 3 Phase 4
•Complete testing
up to 1000 users
•Marketing
Stratigy
•Execute
Marketing stratigy
•Launch Site
•Launch in
Southern
California
•Grow to 10,000
users
•Launch the rest
of California
•Grow to 50,000
users
•Launch Major
Cities 1 per
month.
•Grow to 100,000
users
•National Launch
•Grow to 1 million
users
•January 2014 •June/July 2014 •Fall 2014 •Spring 2015 •Summer 2015 •2016
•Start 1st round
funding
•1st Evaluation •Start 2nd Round
Funding
•2nd Valuation
•Finish 2nd Round
Funding
•Start 3rd Round
funding
•Finish 3rd round
funding – Start
thinking IPO
BUSINESS PLAN
Marketing Plan
Launch Plan

20. Budget Tech Marketing Employee Investor
Pre-Beta $10,000 $0 $0 $0
Beta $15,000 $70,000 $15,000 $0
Launch 10% 75% 5% 5%
Phase 1 5% 65% 15% 15%
BUSINESS PLAN
Budget to Phase one

21. Founders
Steve Wolf
J Covington
Advisory
Board
Corporate
Team
CEO, VP, CTO
etc.
Investors
Employees
Sales
Managers
Consultants
Assitants
DEV Team
Sales
Enterprise
Accounts
Marketing
Customer
Service
BUSINESS PLAN
Management Team

22. Total Funding Needs
•$15K To beta launch
•$100-200k to Local
Launch
•$1-1.5 Million to
National Launch
Initial Capital
•Sweat Equity
•15-25K Start-up initial start-up
costs
Seed Round
$100-200K
Additional Rounds
$1 Million +
BUSINESS PLAN
Financial Analysis

23. Expense
•Site monitoring, IT and
maintenance costs.
Expense
•Data: IE credit reports,
backround checks and
purchased information.
Expense
•Employees: Customer
service, Officers,
managments and sales
team.
Income
•User Accounts
People Searching for
Roommates
Income
•Enterprise Accounts
Companies utilizing
RMFX for vetting
tenants.
Income
•Add Revenue
For 3rd parties
advertising with us.
BUSINESS PLAN
Financial Analysis

24. BUSINESS PLAN
Financial Analysis
Projected Start-Up Costs:
@ $150,000
$15,000 - $25,000K – Programming IT costs
$10,000 – Server / Design Costs
$5,000 – Test Marketing / Adds and Focus Groups
$20,000 – Business start-up Attorney fees, admin hire, Sales team, equipment.
$90,000 – Marketing

25. BUSINESS PLAN
Financial Analysis
Projected Revenues
REVENUE MODEL
Estimated Total @ 1000 users – $75,000 - $125,000
ESTIMATED TOTAL @ 10,000 USERS – $750,000 - $1 MILLION
ESTIMATED TOTAL @ 20,000 USERS – $1.5 MILLION
ESTIMATED TOTAL @ 100,000 USERS – $7.5 MILLION
ESTIMATED TOTAL @ ½ MILLION – $37.5 MILLION
ESTIMATED TOTAL @ 1 MILLION – $75 MILLION
Additional streams of revenue will change as regions expand
Website advertising PPC through site – $5,000-$25,000 per month
Affiliate Marketing through site - $5,000-$25,000 per month