Case study by Kelly McDonald & Nicki Haylon from Solution Marketing course at The Boston Startup School. June 2012.

1. HP TouchPad
Kelly McDonald & Nicki Haylon

2. The HP TouchPad
Kelly McDonald http://www.linkedin.com/in/kellymcdonald1
Nicki Haylon http://www.linkedin.com/pub/nicole-haylon/40/b37/94a

3. Scorecard
COMPLETENESS
People/users, fit to needs: 3
Process: 2
Content/Information: 1
Technology: Hardware & Software: 1
Services & Support: 1
STRATEGY
Differentiated offering - unique in market: 1
Partners: includes tech, apps, and content: 1
Partner-friendly business model (win-win): 1
TOTAL: 11

4. HP Customer Support...or lack thereof

5. Integration is lacking
"Simply put, unless a consumer owns a webOS
smartphone, they can’t take advantage of the
TouchPad’s best features. And that’s quite
unfortunate."
http://www.eweek.com/c/a/Mobile-and-Wireless/Apple-iPad-2-vs-HP-TouchPad-10-Reasons-to-Buy-
iPad-2-700912/1/

6. Security = Swiss Cheese

7. App Marketplace is Small
From Amazon.com review:
APPs: B-
HP App market is lacking. You could take in to account that
it just launched and will have more coming. If you're
patient you'll start seeing new ones every week. From
what's available NOW you can manage. There are
games and several productivity apps worth checking out.

8. Dead at 48...days

9. TouchPad v iPad

10. Partners were left high and dry