LinkedIn - Solution Marketing Case Study

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Case study by Kelly McDonald and Nicki Haylonfrom Solution Marketing course at The Boston Startup School. June 2012.

Business Technologie

LinkedIn
Max Ade & Luis Duco

LinkedIn

35
By: Max Ade
Luis M. Duco

Max Ade

Boston Startup School
- Marketing Track

• Twitter: @adesome
• LinkedIn: www.linkedin.com/in/adesome

Luis M. Duco
Boston Startup School
- Marketing Track

• Twitter: @LMDuco
• LinkedIn:www.linkedin.com/in/lmduco

Completeness

People/users, fit to needs 5 Solution: Business networking;

6.4 Million Passwords
Reportedly Stolen From
LinkedIn Website, but took and
Process 2 old concept (6 °of separation)
Very good with contact info;
Content/Information 3 bad at other media

Technology: Hardware and Blog: Tech centers around
software 5 world; women entrepreneurs
Streamline head hunter and job
finder; premium account
should write TY to companies
Services & support 4 who have viewed account

Quora
• What are LinkedIn's competitors?
• This is a follow-up question to LinkedIn: Why does LinkedIn
seem to have no serious competitors?.

• Answer Wiki

• Viadeo (35M members)
XING (10M members)
BranchOut
Bizily
partnerup
company.com
Zerply
Achoo

Strategy
Differentiated In between social media
offereing- unique in and yellow pages;
market 4 cometitor branch out
Partners: includes
tech, apps, and Professional content
content 5 sharing
Hiring solutions was up
Partner-friendly 121%; companies are
business model using more to find leads
(win-win) 5 and employees

LinkedIn - Solution Marketing Case Study

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So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization. Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.

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So you think that the Apple iPad is successful because it’s cheap and easy to use? It turns out that there’s much more behind the success of the Apple iPad. During this session, we’ll talk about how the iPad is at the center of a large customer-oriented solution. You’ll also learn how this solution is driving the iPad’s success and the key lessons you can use to drive successful solutions in your organization. Steve Robins has been helping companies to transform their marketing focus from technology platforms to customer-oriented solutions — for over 10 years as a senior marketer, strategic consultant, and tech analyst. Steve is also the founder of the top-rated SolutionMarketingBlog.com. Steve is director of product marketing at FirstBest Systems, the leading provider of insurance underwriting solutions. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies. Steve has also served as director of industry and solutions marketing for EMC Documentum, VP of product marketing and VP of partner development at KANA Software, and senior analyst for Web applications at The Yankee Group.

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1. LinkedIn Max Ade & Luis Duco

2. LinkedIn 35 By: Max Ade Luis M. Duco

3. Max Ade Boston Startup School - Marketing Track • Twitter: @adesome • LinkedIn: www.linkedin.com/in/adesome

4. Luis M. Duco Boston Startup School - Marketing Track • Twitter: @LMDuco • LinkedIn:www.linkedin.com/in/lmduco

5. Completeness People/users, fit to needs 5 Solution: Business networking; 6.4 Million Passwords Reportedly Stolen From LinkedIn Website, but took and Process 2 old concept (6 °of separation) Very good with contact info; Content/Information 3 bad at other media Technology: Hardware and Blog: Tech centers around software 5 world; women entrepreneurs Streamline head hunter and job finder; premium account should write TY to companies Services & support 4 who have viewed account

6. Quora • What are LinkedIn's competitors? • This is a follow-up question to LinkedIn: Why does LinkedIn seem to have no serious competitors?. • Answer Wiki • Viadeo (35M members) XING (10M members) BranchOut Bizily partnerup company.com Zerply Achoo

7.

8. Strategy Differentiated In between social media offereing- unique in and yellow pages; market 4 cometitor branch out Partners: includes tech, apps, and Professional content content 5 sharing Hiring solutions was up Partner-friendly 121%; companies are business model using more to find leads (win-win) 5 and employees

9. Linkedin Premium Review and Impressions Advanced Search Inmail and Openlink -Verdict: +1 - Veredict: -1 Move to the Top of the Who’s Viewed Your Profile List - Veredict: +1 - Veredict: -1 Search Organizer Job Seeker Badge - Veredict: +1 - Veredict: -1 Is it worth it? Final score: 0