Remember: Lower TCO is the Top Transformation Business Driver. If nothing else, embrace it for this reason

1. Many Roads to
Digital Transformation
This infographic produced by IDG Connect illustrates current attitudes to digital transformation amongst
multinational companies with offices in the UK, Germany, France, the Netherlands and Belgium. Based
on a survey of 274 senior decision makers working in various IT related executive and management
roles, it reveals technology investment plans, business drivers and anticipated challenges around
network modernisation, cloud migration, mobile device rollouts and data security implementations.
Lower TCO is Top
Transformation
Business Driver
A larger number of companies have
identified digital transformation first
and foremost as a way to reduce
the cost of their IT service delivery.
But half see it as a forward looking
strategy that will help them expand
the business through support for
greater product/service innovation
andimprovements to the
customer experience.
Digital
Transformation
Challenges
Loom Large
Keeping up with the pace of
change, finding the right partners to
assist in digital transformation and
implementing effective data security
on the underlying networks,
systems and applications are the
foremost challenges for companies
embarking on digital transformation
projects. They also fear they may
be held back by a lack of in-house
knowledge and the absence of a
clear road map.
Primary Digital
Transformation
Investment Areas
Anticipated investment in support of digital transformation initiatives will span a broad range of
technologies, spearheaded by big data analytics, cloud application and service migration,
data security and network modernisation projects. Over half of companies also identify employee
mobile rollouts and management and Internet of Things (IoT) expansion as future focus areas.
Data Security
Concerns Which May Deter Transformation
Protecting mission critical applications and data is a top priority for most organisations
engaged in digital transformation initiatives. Multiple concerns are apparent, but
above all else they fear that security breaches will damage their brand reputation and
lead to a loss of customer confidence.
Reduce the cost of IT service delivery by
optimising legacy infrastructure
Support greater product / service
innovation
Need to improve customer experience
and interaction
57%
51%
50%
Meet government industry compliance
guidelines and regulation
Streamline supply chain
Address globalisation requirements47%
39%
36%
Big data analytics for BI
Cloud migration
Data security
Network modernisation
Digital devices and IoT
MDM and BYOD
61%
58%
57%
55%
54%
50%
64%
63%
62%
58% 58%
53%
Keeping up
with the pace
of digital change
Implementing
effective data
security
Segregating
IT resources
from
day to day
operations
Lack of
in-house
experience/
knowledge
Defining
a clear
roadmap
Finding
the right
partners
64%
63% 62% 58% 58% 53%
IDG Connect is the demand generation division of International Data Group (IDG), the world’s largest technology media
company. Established in 2006, it utilises access to 44 million business decision makers’ details to unite technology marketers with
relevant targets from any country in the world. Committed to engaging a disparate global IT audience with truly localised messaging,
IDG Connect also publishes market specific thought leadership papers on behalf of its clients, and produces research for B2B mar-
keters worldwide. www.IDGConnect.com
CONNECT
Level 3 Communications, Inc. is a premier provider of global communication services, creating solutions that strengthen the growth,
efficiency and security of businesses around the world. As enterprises transition from legacy services to more efficient, scalable and
secure technologies, Level 3 offers enhanced network capabilities and managed services for customers to streamline operations
and focus on growth.
64% 58% 57% 54% 52% 47%
Potential loss
of reputation/
customer
confidence
Current data
security cannot
prevent all
attacks
Disruption to
business
operations
Maintaining
effective
security
provision
Cost of security
incident
clean-up
operations
Compliance
with industry/
government
regulation
For more information visit : http://level3.eu.com/EMEAConnectedEnterpriseUK