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ROI of Social Media - The Tenets of ROI

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Social Marketing Conversations
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Achieving ROI in marketing with social media and traditional media requires consideration of the tenets of social media

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Social Marketing Strategy and ROI Tenets of ROI in Social Media Marketing 1
Social Media ROI Tenets Social media in marketing New component of corporate communications Equal with traditional, PR and other media channels. Needs to be fully integrated into the media mix 2
Social Media Tenets (2) Social media has two key components outbound marketing messaging and inbound customer service engagement 3
Social Media Tenets (3) Social media is made up of many individual channels integrated, bidirectional communications channel 4
Where to Find Us 5 Steven Groves SGroves@SocialMarketingConversations.com Guy R. Powell GPowell@DemandROMI.com Jerry DimosJDimos@LitmusGroup.com DemandROMI Prove and improve your marketing effectiveness +1 404-816-4344 www.DemandROMI.com Social Marketing Conversations ROI-based social conversations +1 602-903-1010 www.SocialMarketingConversations.com Litmus Group Turning Strategy into Performance +65 6680 6550 www.LitmusGroup.com Community: ROIofSocialMedia.com Facebook: Facebook.com/ROIofSocialMedia Twitter: @ROISocialMedia #ROISM #ROMI Scan for Guy Powell Contact Info Scan for Steven Groves Contact Info

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ROI of Social Media - The Tenets of ROI

  • 1. Social Marketing Strategy and ROI Tenets of ROI in Social Media Marketing 1
  • 2. Social Media ROI Tenets Social media in marketing New component of corporate communications Equal with traditional, PR and other media channels. Needs to be fully integrated into the media mix 2
  • 3. Social Media Tenets (2) Social media has two key components outbound marketing messaging and inbound customer service engagement 3
  • 4. Social Media Tenets (3) Social media is made up of many individual channels integrated, bidirectional communications channel 4
  • 5. Where to Find Us 5 Steven Groves SGroves@SocialMarketingConversations.com Guy R. Powell GPowell@DemandROMI.com Jerry DimosJDimos@LitmusGroup.com DemandROMI Prove and improve your marketing effectiveness +1 404-816-4344 www.DemandROMI.com Social Marketing Conversations ROI-based social conversations +1 602-903-1010 www.SocialMarketingConversations.com Litmus Group Turning Strategy into Performance +65 6680 6550 www.LitmusGroup.com Community: ROIofSocialMedia.com Facebook: Facebook.com/ROIofSocialMedia Twitter: @ROISocialMedia #ROISM #ROMI Scan for Guy Powell Contact Info Scan for Steven Groves Contact Info