Slides from week 8 of MIS5001: Management Information Systems taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

1. P R O F . S T E V E N L . J O H N S O N
T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
Week 8 –Digital Disruption
MIS5100: Management Information Systems

2. Today’s Agenda
 Case Discussion
 Blog Discussion Question
 Reading Discussion
 The Digital Difference Activity

3. Case Study Discussion
 Why was Kodak so successful in the traditional
photography industry?
 What are major differences between traditional
photography and digital imaging?
 What are the differences in relation to value creation
and value appropriation?
 How should Kodak prepare itself for the unbounded
nature of digital innovation?
 Compared to Cisco case, what are unique roles of IT
in the case of Kodak?

4. 100-Second Reflection
1. What would you like to remember at the end of the
semester about the Kodak case?
2. What would you like to know more about?
3. Any other comments?

5. Blog Discussion
 2 Steps Forward, 1 Step Back ?
 Costs: fixed vs. variable
 Access  privacy
 Access  art and craft
 Processing
 Instant gratification  less gratification
 Storage  digital memory paradox

6. Reading: Day & Schoemaker
 Pitfalls for incumbents
 Delayed participation
 Sticking with the familiar
 Reluctance to fully commit
 Lack of persistence
 Crafting Solutions
 Attend to peripheral signals
 Build a learning capacity
 Balance commitment and options
 Organizational separation

7. Reading Discussion: Atoms are the new bits
 Crowdsourcing
 Long-tail
 Prototyping and fabrication
 Consumer to business
 “Small batch”
 New organization: “small pieces, loosely joined”

8. The Digital Difference Activity
 Groups of 2-3, take pen and paper...
 Find 4-5 examples of items with digital impact...
... anywhere on this floor or 6th floor
 Return promptly by agreed up time
 For each item make a note of:
 Item, context and inferred process.
 What was “old” process?
 What is “new” process?
 What is the digital difference?

9. P R O F . S T E V E N L . J O H N S O N
E M A I L : S T E V E N @ T E M P L E . E D U
T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
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