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Lisa Stewart<br />March 30, 2011 <br />New Social Media Drivers License Course <br />
Why<br />http://www.youtube.com/watch?v=oClbf9f-L5o<br />
July 1, 2012RED DAY <br />
               Contest<br />Tell US…. <br />
Promoting Video Contest<br />
The contest winner with the best video will be posted on the homepage of Starbucks, Apple, American Express, Dell, Windows...
Red logos on July 1, 2011 for each website  <br />
Time Line: <br />2011  <br /><ul><li> August: Social Media Campaign for Product Red Awareness
 September: Introduce Red Day/ Red Bands
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NMDL: Product red By: Lisa Stewart

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Social Media Campaign to promote Product Red.

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NMDL: Product red By: Lisa Stewart

  1. 1. Lisa Stewart<br />March 30, 2011 <br />New Social Media Drivers License Course <br />
  2. 2.
  3. 3. Why<br />http://www.youtube.com/watch?v=oClbf9f-L5o<br />
  4. 4. July 1, 2012RED DAY <br />
  5. 5. Contest<br />Tell US…. <br />
  6. 6. Promoting Video Contest<br />
  7. 7. The contest winner with the best video will be posted on the homepage of Starbucks, Apple, American Express, Dell, Windows, and Gap for the month of July. <br /><br />
  8. 8. Red logos on July 1, 2011 for each website <br />
  9. 9. Time Line: <br />2011 <br /><ul><li> August: Social Media Campaign for Product Red Awareness
  10. 10. September: Introduce Red Day/ Red Bands
  11. 11. October: Introduce Youtube Contest</li></ul>2012 <br /><ul><li> January: Second push for video contest
  12. 12. Month of July: Video on Web sites
  13. 13. July 1, 2012: Product Red Day this includes “Red sites”, Video Contest, Product Launches
  14. 14. August: Evaluation </li></li></ul><li>Budget:<br /><ul><li> 2 Full Time Social Media Experts $60,000
  15. 15. Advertising: $100,000 (Online banner ads on Comcast, Google, and Facebok)
  16. 16. Red Bands- Each Company will sell for a minimum of $1 dollar- $10,000
  17. 17. Website to raise awareness about Product Red and campaign- $20,000 </li></ul>Total = $190,000<br />Asking each company for $20,000 each. Apple, Starbucks, American Express, Gap, and Dell. <br />

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