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Video ‘onze helden
zijn terug’
After 24 months
175,000
Rijksstudios
After 24 months
1,000,000
Images
downloaded
After 24 months
270,000
Personal collections
After 24 months
12 minutes
Average duration of
visit on iPad
Love
→Bring the collection
to the public
→200,000 artworks
high resolution
→Large image,
zooming in, save,
share, make
→Campaign
Welcome! We are open!
Our mission
The Rijksmuseum
connects people, art
and history
Concept
with added value for users
The sweet spot
Museum Usertrends
Tools
Design as a whole
Cruz y Ortiz
Welcome! We are open!
Welcome! We are open!
Welcome! We are open!
1 million artworks
Open
Cataloguing and conservation
Relevance
Simple as an app
Simplicity
Visual social media - everyone is a designer
New target group: the culture snacker
Google Art Project
Touching
Power of the Image
The art always fullscreen and responsive
Making
Hang your own Masterpiece on your wall
Make your own Masterpiece
Ambassadors campaign: Alexander van Slobbe
Ambassadors campaign: Alexander van
Slobbe
Droog Design
Rijksstudio in The Bijenkorf Department store
Video Christian
Borstlap
Maar gebruik beeld
zoveel mogelijk
vullend en groot
Openingscampaign: Albert Heijn milk cartons
Collaboration Etsy
Rijksstudio Award 2014
Video Rijksstudio Award
Inspiration: plate with Kakiemon decor, Meissener Porzellan
Manufaktur ca 1800 – ca 1900
Playing with tradition by
Richard Hutten
Inspiration: The Milkmaid by Johannes
Vermeer, 1660
Eau de Toilette inspired by the Milkmaid by
Magnetic Scent
The Milkmaid’s jug pouring light
by Merel Kamp
Inspiration: Red ibis with egg, Maria Sibylla
Merian, 1699 - 1700
Wallpaper by
Ottoline
Inspiration: Selfportrait as the Apostle Paul,
Rembrandt Harmensz. van Rijn, 1661
Masterhat by Venividimultiplex
Inspiration : Schotel, De Porceleyne Byl, ca.
1750 - ca. 1790
Delft blue hat package wiht knitting pattern &
wool by Josh Moll
Inspiration: Landscape with cattledriver and
shepherd, Jacob van Strij, ca. 1780 - ca. 1785
Dutch Light bone China by
WEM, Willemse en Mulder
Inspiration: Portrait of Alida Christina Assink,
Jan Adam Kruseman, 1833
Rijksmuse make-up by
Asnate Bockis and Rogier Arents
“Copying… is only the beginning”
CLOSE TO
Everyone’s collection
Peter Gorgels - Rijksstudio

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Peter Gorgels - Rijksstudio

Notes de l'éditeur

  1. Concept! Generalist among specialists Informatiespecialisten willen al hun metadata mooi laten en iets met semantic web of big data doen Concervatoren willen al hun kennis uiten Educatoren willen toegankelijke verhalen vertellen en iets met augmented reality doen C&M wil de nachtwacht met een grote eticketbutton Geeks willen de collectie koppelen aan spotify, gewoon omdat het kan
  2. Complete make over: back to the beginning. Why were we founded? National museum for Art and History Piere Cuypers cathedral Dutch Art and History The embodiement of the collection
  3. Task: Give building back to public Take Cuyper’s architecture to the future
  4. Open! Breath Light, Space
  5. Simplicity most difficult goal
  6. Old vs New
  7. Design 1.0 –just visual style Design 2.0 – how a product or service works Design 3.0 – tools and platforms to unleash the designer in overyone
  8. Dat doen we door de collectie van meer dan 125.000 hoge resolutie beelden online beschikbaar te stellen.
  9. Je kan eenvoudig inzoomen tot op het craquelé van een schilderij of details van sieraden en meubels. Dichterbij dan in het museum en je mag het aanraken!
  10. …omdat rood je lievelingskleur is…
  11. Omdat je bijvoorbeeld van snorren houdt…
  12. The first finalist: Inspired by several colorful plates of the collection of the Rijksmuseum,
  13. Richard Hutten created new plates. For these items he used patterns of existing plates, which he streched by zooming on the pixel.
  14. The Milkmaid by Johannes Vermeer was the inspiration for many entries. Two of the those are part of the final 10. The aim of our next contestant Spyros Drosopoulos was to transform the athmosphere of the painting The Milkmaid into a scent that can be worn as a perfume.
  15. In order to transform the painting into perfume he gave each aspect of the painting its own accord. For example the milkmaid is given a musk note and her surrounding a bread and wood accord.
  16. Another finalist inspired by Vermeer is Merel Kamp. With the Pouring Light lamp she tried to capture both the streaming light as the streaming milk in one object.
  17. Our fifth finalist based her creation on various works of art. Her recurrent preference for Asian art and birds made her decide to create a wallpaper collection based on some wonderful Japanese prints and birds.
  18. Ottoline de Vries created the patterns from details of the selected art.
  19. Self portraits of the Rijksmuseum Dutch masters were used by our next finalists.
  20. Venividimultiplex created the Masterhat. When viewed from behind it looks like one of the Masters just stepped out into every day life and watches you closely.
  21. The inspiration for the next entry comes from a Delft Blue plate.
  22. Josh Moll copied the plate and changed it into a knitting chart. The entry is a DIY Delft blue hat package with pattern and wool.
  23. The last of our ten finalists uses the illusive light of Holland reflected in bone china.
  24. Willemse and Mulder took cloudy skies out of Dutch paintings and created a Dutch Light Bone china service.
  25. The next creation is based on colour schemes extracted from female portraits as seen on the screen.