If you’re going to do content marketing well, you really need to find your editorial niche. That one thing you can sing about, that really resonates with your audience.
In the case of American popstrel Taylor Swift, her chosen content niche of sharing embarrassing dating stories has seen her soar to #3 in the Forbes music rich list. And surprising though it might seem, you can apply a very similar technique to marketing B2B financial services.
So if you’re curious as to what will.i.am has to teach us about content curation or how Calvin Harris could inspire your content plan, view this one-off gig from Econsultancy’s content strategy trainer and Sticky Content chairman Catherine Toole.
11. ISO 9000 audit
So, you’ve heard an ISO audit is in your near future
and you want to know what you can do to get ready?
One of the best ways you can prepare for an audit is
to learn the language your auditor will be using.
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64. Top pop points
Empathise: make an emotional connection
Know your niche
Invite, curate and work those formats
Get to the chorus…
Take risks
Title well
65. For a free copy of our ebook ‘40 clever ways to build
your business case for content’ visit:
www.stickycontent.com/fom
Complete our State of digital content survey to win a
Sticky Content audit
emailus@stickycontent.com
+44 (0) 207 963 7070
@StickyContent
@catherinetoole