For the first time in a decade, Vietnam consumer finance market experienced a single-digit growth rate (9.2% YoY in the first half of 2020), following aggressive credit growth over the past few year. This is attributed to the dual challenge posed by COVID-19 pandemic and tightening regulations on cash loans disbursement prescribed at Circular 18/2019. However, despite the modest growth rate, Vietnam consumer finance maintained a contribution of over 20% of the country loan book.
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INFOGRAPHIC: Consumer Finance in Vietnam - First-Half 2020 Review
1. 2015
25.7%
2016 2017 2018 2019 1H2020
2015 2016 2017 2018 2019 1H2020
5.2%
2015 2016 2017 2018 2019 1H2020
17.8%
3.5%
Vietnam
Consumer Finance
Report 1H2020
MARKET SIZE AND GROWTH
FINANCIAL BENCHMARKING
MARKET SEGMENTATION
Consumer lending growth dropped to single-digit growth
for the first time in a decade as a result of COVID-19
PRODUCT-MIX ANALYSIS
Revolving Credit Cards continued to outperform traditional loan products
COMPETITIVE LANDSCAPE
Under the ongoing uncertainty caused by COVID, FinCos have switched to focus
on the preservation of market share and profitability rather than rapid expansion,
making growth no longer the key theme of the CF market.
EARNING QUALITY & ASSET QUALITY
KEY GROWTH DRIVERS
Net interest income deteriorated,
while NPLs rose up!
FinCos’ average NIM, 2015 – 1H2020
FinCos’ average ROAA and ROAE,
2015 – 1H2020
ROAE ROAA
FinCos’ average NPL, 2015 – 1H2020
FinCos to grasp latest development trends to adapt the ever-changing
macro-economic environment
PROFITABILITY
FinCos’ net profit margin plummeted
along with acceleration of provision
charge and falling operating income
Total outstanding loans of consumer finance players, 2015 – 1H2020
Loan proportion by product of active FinCos, 2019 vs. 1H2020
Market share of Top 10 FinCos & Others, 2019 vs. 1H2020
Personal Loans/Cash Loans & Others
1.6%
-7.8%
-1.4%
4.2%
Vehicles Loans (two and four-wheelers)
Consumer Durables
Credit Cards
FE Credit
HD Saigon
Shinhan Finance
Mirae Asset
Home Credit
Mcredit
Toyota Financial Service
JACCS
Others
2019
1H2020
2015 2016 2017 2018 2019 1H2019 1H2020
+2.6% YTD
(1H2020)
1,725,678
+11.7% YTD
(1H2019)
9.2%
VNDbn
Source: FiinResearch from SBV’s credit statistics, banks and FinCos’ financial statements
CF
Banks’ CF
FinCos’ CF
9.2% 2.6%
8.9% 2.9%
13.6% -0.1%
1H2020 1H2020
YoY growth YTD growth
Growth rate of CF market
Source: FiinResearch. Data covering consumer finance of retail banks and active licensed FinCos
Source: FiinResearch
Source: FiinResearch
Source: FiinResearch. Average NPM, Provision charge/TOI and Credit
cost of 14 active FinCos in 1H2020.
Note: FinCos offer 4 main products: Consumer Durables (Consumer electronics & Home appliances), Vehicles Loans, Credit Cards,
and Personal Loans
2019
1H2020
FinCos to restructure product
portfolio to get ready for recovery
Emergence of
Alternative Lending
Digital Transformation
in Consumer Finance
Consumer
Finance Market
COVID-19 Pandemic
High rate of unemployment
Banks and Fincos are more cautious
in lending
Increasing use of non-cash payment
products
Regulatory Changes
Roadmap for Fincos to reduce
the proportion of cash loans
to 30% by 2024.
E-KYC has been approved for
banks and finance companies.
Consumer Lifestyle
Higher living standards: Beauty and
recreational services are popular among
young population.
Increasing borrowings for everyday
needs
Favor for non-cash payments