Whatever you might think about email marketing, the truth is that it can lead to higher lead conversions, increased sales and brand awareness for your small business.

1. effective
EMAIL MARKETING
TECHNIQUES

2. More Effective Than You Might Think
INBOX
STARRED
IMPORTANT
SENT MAIL
DRAFTS
FOLDERS
1
S A L E
58%of people said they
are more
likely to buy after
reading a brand’s
promotional email.
4,300%!
Email marketing has an ROI of
OF PEOPLE SAY THEY
NEVER MAKE
PURCHASES AFTER
READING EMAILS.
LESS THAN
10%

3. Write a Killer Subject Line
Aim for five to
eight words
(25-40 characters)
Incorporate urgency
ONLY 15 LEFT!

4. Captivate Your Audience
Keep it short, ask
questions and
add a personal
touch.
Use the word
“you” to be more
persuasive.
Keep it natural
and add some
personality.
Be human!

5. Convert Readers Into Buyers
{$
Become a friend first. Gain your readers’
trust before selling.
Don’t sell, but highlight the benefits your
customers will gain. Show them what they
will miss by not buying.
Give a deadline to create a sense of
urgency.
Have a clear call to action and include
multiple links.

6. Integrate With Mobile
48%of email is opened
on a mobile device.
30%of subscribers will
leave if the email
doesn’t render
properly.
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email photo courtesy of TheClymb.com

7. Targeted Marketing
Don’t only ask for a name and email,
include 3-5 categories your customers
could fit into for segmentation.
What data points will give you the
ability to send more relevant
messages?
*
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find out why.
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