Strategic Holdings
Commercial Real Estate Secured Fund paying an 8.5% targeted preferred return. Speak with an investor relations adviser for details and more information 805-764-5128
This is not an Offer to Purchase or Sell Securities. This overview is for informational purposes and is not an offer to sell or a solicitation of an offer to buy any securities in the Private Placement Memorandum (PPM) of Strategic Diversified Real Estate Holdings, LLC., and may not be relied upon in connection with the purchase or sale of any security. Interests in the PPM, if offered, will only be available to parties who are “accredited investors” (as defined in Rule 501 promulgated pursuant to the Securities Act of 1933, as amended) and who are interested in investing in the PPM on their own behalf. Any offering or solicitation will be made only to qualified prospective investors pursuant to a confidential offering memorandum, and the subscription documents, all of which should be read in their entirety. Please discuss this, and all financial matters, with your CPA or investment adviser.
2. Commercial Real Estate
Secured Fund
• Strategic Diversified Real Estate Holdings LLC
Investors are buying shares in a Non Publicly Traded Fund
No Load -No surrender charge/ 1.5% Asset Management Fee
Fund owns all Commercial Assets and Notes
8.5%, 10%, and 12% Targeted Preferred fixed Return Plus
Series 1D
SEC Filed under Regulation D 506 (C)
Accredited Investors only
3. This is not an Offer to Purchase or Sell Securities. This overview is for informational purposes and is not an offer
to sell or a solicitation of an offer to buy any securities in the Private Placement Memorandum (PPM) of Strategic
Diversified Real Estate Holdings, LLC. and may not be relied upon in connection with the purchase or sale of
any security. Interests in the PPM, if offered, will only be available to parties who are “accredited investors” (as
defined in Rule 501 promulgated pursuant to the Securities Act of 1933, as amended) and who are interested in
investing in the PPM on their own behalf. Any offering or solicitation will be made only to qualified prospective
investors pursuant to a confidential offering memorandum, and the subscription documents, all of which should
be read in their entirety. Please discuss this, and all financial matters, with your CPA or investment advisor.
Performance data is for the period 2010-2013 is net of fees and represents past performance. Past performance
does not guarantee future results. Current performance may be lower or higher than the performance data
presented. If you want current performance data call us at 805-764-5128, or visit www.StrategicHoldings.com.
We are not required by law to follow any standard methodology when calculating and representing performance
data. The performance of the performance of the fund may not be directly comparable to the performance of
other private or registered funds. Fund Interests (Interests) are being offered in reliance on an exemption from
the registration requirements of the Securities Act and are not required to comply with specific disclosure
requirements that apply to registration under the Securities Act.
The Securities and Exchange Commission has not passed upon the merits of or given its approval to the
Interests, the terms of the offering, or the accuracy or completeness of any offering materials. Interests are
subject to legal restrictions on transfer and resale and investors should not assume they will be able to resell
their Interests. Investing in Interests involves risk, and investors should be able to bear the loss of their
investment. The securities offered are not subject to the protections of the Investment Company Act. All
performance advertised is inclusive of all fees and expenses. Securities offered through Emerson Equity LLC,
member FINRA/SIPC. Strategic Holdings and Emerson Equity are not affiliated.
4. Commercial Real Estate
Secured Fund
Speakers
Real Estate Cycle, Economic Context, Commercial Real
Estate Note and Property Investments
Derrick B Grüner, Esq, Executive Vice President
Sample Investment Properties in the Portfolio
Jackie Trojanowsky, Chief Investment Officer
Q&A Panel
Derrick B Grüner, Raul Gamino, and Patty Franklin,
Jackie Trojanowsky
5. Patty Franklin,
EVPInvestorRelations
• FINRA Securities License 6, 7,63, & 65 for 15
years
• Currently Registered with Emerson Equity
• Independent Registered Investment Advisor for
UBS, LPL, Cambridge, and TD Ameritrade
• BS, UCLA in 1995
• Financial Planning Designation (PFP), UCLA
• MBA, CLU with emphasis in Financial Planning
6. Types of Risk
Systematic
• Market
• Interest Rate
• Inflation
• Reinvestment
• Exchange Rate
**** Cannot be
eliminated by
diversification
Unsystematic
• Business
• Financial
• Default
• Liquidity
• Marketability
***Reduced or
eliminated by
diversification
7. Traditional Asset Types
• CD’s
• Safe, FDIC insured
• Low rates = low yield
• Stocks
• Liquid, can hedge against inflation
• Can make money
• Can lose money
• Bonds
• Set coupon, fixed rate
• Price goes down when interest rate goes up
10. Potential for Monthly Income
• Historically uncorrelated to the general stock market
• Potential Cash Flow opportunities
• High Yield Fund
• Provides Diversification by having Commercial Real
Estate Exposure across the US and Alternative
Investment exposure
Commercial Real Estate Secured Fund
11. Derrick B. Grüner, Esq.
ExecutiveVicePresident/ GeneralCounsel
• 24 year veteran of the real estate finance industry.
• General Counsel & Chief Legal Officer at Genesis Capital, Counsel at
Anchor Loans, and before that partner at a large east coast law firm
• Nearly 10yrs of real estate finance experience prior to the practice of
law in mortgage banking, business development, underwriting, and
secondary markets.
• Recognized leader in the field, frequently asked to moderate and
present at industry conferences throughout the United States;
published, quoted, and featured in a variety of publications and trade
journals.
• Leadership Los Angeles Class of 2014; Greater Miami Chamber Board
Member 2010-2012; Leadership Miami Class of 2009; Leadership
Jacksonville Class of 2005.
• Member of the Florida Bar, is admitted to the United States District
Court, Middle District of Florida, and admitted to practice in California
as Registered In-House Counsel.
13. Economic Context
• Population growth (Millennial Generation)
• Household formation/pent-up demand
• Construction below demand
• Job and Wage growth
• Interest rates are at historic lows
14. Why Multi-family?
Residential
• Historically More
Competition
• No Rental Income
• Less Potential for Profit
Multi-family
• Historically Less
Competition
• Immediate Potential for
Rental Income
• Larger Potential for Profit
15. Targeted Investment Strategy
• Buy Value Add Real Estate Targeted Investment
Opportunities
• Maximize Value and Cash Flow through Proactive
Management
• Maximize Profitability ( i.e. through Prudent
Financing)
16. Why We Have Historically
Been Successful
• Acquire What We Believe to Be Undervalued Real
Estate & Notes
• Historically mismanaged assets
• Distressed Price Does Not Necessarily Mean
Distressed Property
• Less than 5% of Properties Analyzed are Purchased
• Our goal is to efficiently reposition the property
• Our goal is to achieve market occupancy
17. Risk Mitigation
• Currently income producing assets
• Target cap rates of 7.5 to 9
• Target low levels of debt at low rates
18. Jackie Trojanowsky
Chief Investment Officer
• 17 years experience in
commercial mortgage-backed
securities
• CMBS experience including
sourcing, underwriting,
special servicing, and asset
management
• Originated CMBS loans for GE
Capital Real Estate
• University of Texas at Austin
19. 4801 Marshall Avenue
Newport News, VA -- 400 Units
Stabilized Market Value $21,428,571
(7% cap rate, 400 units)
Acquisition Price: $4,313,077
Reposition Costs: $13,100,000
All in Cost Basis: $17,413,077
Estimated Profit: $4,015,494
Condition When Purchased
Stabilized NOI: $1,500,000
(400 units)
* Stabilized Market value based on internal pro-forma valuation
22. 235 James Harrison Parkway
Tuscaloosa, AL
Stabilized Market Value*: $13,000,000
(7% Cap Rate)
Acquisition Price: $4,850,000
Reposition Costs: $5,700,000
All in cost basis: $10,550,000
Estimated Profit: $3,850,000
Condition When Purchased
Stabilized NOI: $900,000
* Stabilized Market value based on internal pro-forma valuation
25. 2318 Cecil Road
Richmond, Virginia – 98 Unit
Stabilized Market Value*: $7,000,000
(7% Cap Rate)
Acquisition Price: $5,450,000
Reposition Costs: $1,000,000
All in cost basis: $6,450,000
Estimated Profit: $550,000
Condition When Purchased
Stabilized NOI: $500,000
* Stabilized Market value based on internal pro-forma valuation
28. 1940 Atlanta Rd SE
Smyrna GA– 192 Unit
Stabilized Market Value*: $14,400,000
(7% Cap Rate)
Acquisition Price: $11,075,000
Reposition Costs: $950,000
All in cost basis: $12,025,000
Estimated Profit: $2,375,000
Condition When Purchased
Stabilized NOI: $900,000
* Stabilized Market value based on internal pro-forma valuation
31. How Do You Mitigate MY Risk?
• Diversified
• Over $5 million equity cushion
• Historical acquisition prices typically 60–70% of realizable
value
• Audited financials by a top accounting firm
• A+ rating from the Better Business Bureau
32. How do I Participate
• LLC Fund
• 4 Equity Tranches
• Series 1A (8.5% targeted) – open
• Series 1B (10 % targeted) – Closed
• Series 1C (12% targeted) – Closed
• Series 1D (10% targeted) plus 25% profit participation - Closed
• Targeted monthly dividend payments
• Liquidity
• IRA Eligible
33. Who Gets Paid First?
Cash From Rental
Income & Property Sales
STRATEGIC DIVERSIFIED
REAL ESTATE HOLDINGS, LLC
Creditors & Investors
Paid First
STRATEGIC DIVERSIFIED
MANAGEMENT, INC
Office Space, Employee
Salaries Paid Second
34.
35. Estimated Income Fund 1
Equity
Fund Equity $95,500,000
Third Party Debt $41,500,000
Estimated Value $54,000,000
Members Invested Capital $52,000,000
Equity Cushion $2,000,000
As of 9/1/2016
Fund Equity: $95,000,000 (Market Value) plus $2,000,000 (cash) = $97,500,000
Third Party Debt: $41,500,000
Estimated Value: $54,000,000
36. Q & A Session Panel
Derrick B. Gruner, Esq., Executive Vice
President / General Counsel
Jackie Trojanowsky, Chief Investment
Officer
Patty Franklin, EVP Investor Relations
Notes de l'éditeur
For the past 25 years, my passion has been to build successful companies
You may be thinking I’ve been part of some great financial institutions – why commercial real estate and why now?
Let me start off with a question – please raise your had if you are happy with the rate you are getting on your CD’s? MMDA’s? Bonds?
Fundamentals have to drive it up, not QE and/or rock bottom interest rates
Construction peaked before each crash, while construction has been picking up, we are no where near the peak
Commercial tends to lag residential by 18 months or so
Pent-up demand for apartments.
During the recession, many potential renters put off striking out on their own -- # of households under the age of 35 shrunk, even though the # of people in that age bracket kept rising.
The hiccup in the rate of household formations has led to a shortfall of roughly 1.7 million households --when these young people finally strike out on their own, with most renting apartments.
Estimates are that this pent up demand for apartments ~ 500,000 units.
Population Growth
NAREIT estimates the supply of new apartments is still 750,000 units short of keeping up with organic population growth.
Construction is still below the demand for new apartments.
Historically, the U.S. apartment market has needed roughly 300,000 new units per year to meet demand from renters. Last year, deliveries of new product were 12 percent below historical average delivery levels.
More jobs in 2014 than in the previous 17 years
More jobs = more renters
Less people can afford to buy, so the percentage of renters increases. Also, rates rise when the economy starts picking up. When the economy picks up, rents go up
Rates are at historic lows and everyone knows they will rise at some point in time
Less people can afford to buy, so the # of renters increases
Interest rates rise when the economy starts picking up (that is when the Fed starts raising its rates to the banks
When this happens, rents go up!
And seeing all this, we transitioned to multi-family
Why commercial RE? Why now?
In 2008, most of us took a 40% loss on our savings
During the recovery phase, when most Investors were paralyzed by their losses, we started investing in the residential market, did very well
The market was so good, the big boys like Blackrock entered the market, $6 billion, $1 billion in 6 cities
Home flips are great … make $30k -- $60k a flip
With commercial it can be a lot more, and, even better, is holding it for annual cash flow, rising rental income, and potential long term appreciation
Residential – dwindling deals, everyone doing it
Commercial – less competition than residential and in our niche; Individuals doing the smaller 1-4 unit types; big firms doing the larger deals (they look more at total profit potential vs. % profit potential); our niche is $2-$10M; bigger than the guy working out of his home; smaller than the huge companies; nice profitable niche for us
Acquire predictable income producing Real Estate Investments
Primary focus on Apartment Buildings (Multi-Family Housing)
Target mismanaged properties in viable markets
High Cap Rates in Secondary/Tertiary Markets
Maximize value and Cash Flow thru Proactive Management
Cure all deferred maintenance
Obtain market rate occupancy
Obtain market rate rents
Example – VA, 1% of units - Cops live for free
Maximize profitability thru prudent financing
Interest rates are at historic lows
As of [date] at Strategic is at xx% leverage
CHANGE THIS SLIDE TO INCLUDE THE GRAPH OR CHART
Owner may be under water
Special servicer has reasons
Banks have new regulations regarding % of performing vs. non-performing on their balance sheets; they are inefficient in foreclosures; don’t like to be property managers; want to clean up their balance sheets; lot of work involved; don’t want bad PR
We buy properties with strong potential; 60-65% of realizable value
Substantial experience: underwriting; servicing; repositioning; selling; etc.
Highly disciplined approach, 4 people on acquisition team doing analysis
Strong property management team; both here and on site
Real Assets – Not intellectual capital, but buildings and dirt and income every month (i.e. if we all get hit by a bus, you still get a check every month)
Income Producing Assets – Gold, Silver, etc., no income at all, just speculation that it may go up – even if property does not appreciate!
Insert exact cap rate range for Strategic to date
POSSIBLY ADDING THIS SLIDE INTO “WHY COMMERCIAL REAL ESTATE?” “PROVE MY INVESTMENTS IS SAFE”
If you put $1 million into an apartment building, you are tied to that one building, what if a major employer moves out of town? You need to have many properties, different geographies, diversification!
Management only profits after all Investors are paid.
Buying shares in a fund
No upfront fees, no back end fees, no loads
Investors get paid before management gets paid, before, salaries, rent, etc.,
If one month cash flow can’t cover payments, can dip into 1-D shares, then replenish it the next month
Employees have also purchased $1.35 million as preferred equity shareholders, just like you!
Check every month, unless choose to have dividends reinvested (good option for IRA’s)
PPM; Operating Agreement; Subscription Agreement