Rita McGrath is a best-selling author and professor at Columbia Business School. She is one of the top experts in innovation and growth. McGrath regularly publishes in Harvard Business Review and speaks at global events. She founded a company called Valize to make her strategic frameworks and concepts widely accessible. The document then discusses how strategy has changed and become more dynamic. It introduces McGrath's new book on strategy, innovation, and digital transformation. The rest of the document is about an online platform called Innosight X that provides tools and advice for business innovation.

15. 15
Rita McGrath Introduction
Rita Gunther McGrath is a best-selling author and longtime professor at Columbia
Business School. Rita is one of the world’s top experts on innovation and growth and is
one of the most regularly published authors in the Harvard Business Review. She is
consistently ranked among the top 10 management thinkers in the world and was ranked
#1 for strategy by Thinkers50.
Rita is a highly sought-after speaker at exclusive events around the globe, including the
Global Peter Drucker Forum and various CEO summits. She regularly contributes articles
and perspectives in business-oriented publications such as Fast Company, the Wall Street
Journal and Fortune.
Valize Introduction
▪ Productize and scale tools, concepts and frameworks
▪ Make the content widely accessible
▪ Help firms navigate the transient advantage economy

16. Why Strategy Isn’t What it Used to Be
Rita Gunther
McGrath

17. A Brief History

20. Industry Unit of Analyses

21. //
Your Strategy Needs a Strategy
Courtesy BCG

22. //

23. Arenas, not industries

24. //
Example
Toolkit

25. Strategy
+
Innovation
+
Digital

26. //
And happy to announce
Coming in September!
You can pre-order now
wherever you buy books
Ask me about a discount
for pre-orders
rdm20@columbia.edu

27. If we don’t make small
amounts of resources
available for
experimentation, our
ventures get big before they
get smart.
@rgmcgrath
rdm20@Columbia.edu

31. Platform: Innosight X

32. Innosight works with leading companies to drive long-term growth
32
CLAY CHRISTENSEN
INNOSIGHT CO-FOUNDER
Harvard Business School Professor
We empower forward-thinking organizations to
navigate disruptive change and own the future
-------------- Select thought leadership from Innosight --------------

33. Innosight X is an online platform that provides business leaders with innovation
tools and expert advice
GROWTH EXPERTS
GROWTH SPRINTS PLATFORM FEATURES
Intuitive tools and templates
Videos, concept guides & cases
Personalized task tracker
Teamwork and collaboration
Surveys and benchmarking
33

34. COMING SOON
A new offering to empower boutique consultancies with Innosight’s IP
LICENSE HOLDER GETS:
PLATFORM ACCESS for all employees in your organization
MEETINGS AND WEBINARS with experienced Consultants
FREE CERTIFICATION for select number of employees
INDUSTRY-SPECIFIC advice from the innovation community
THOUGHT LEADERSHIP with copies of our best-selling books
EXCLUSIVE EARLY PREVIEWS of content from upcoming sprints
REFERRALS to projects in your market (geography)
SALES MATERIALS to pitch projects to clients
SUPPORT by phone and email
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34

37. https://i.ytimg.com/vi/KWDQhskT0fo/maxresdefault.jpg
How to achieve the
ambidextrous organization
- Costas Markides, LBS
“ ”

38. EXPLORE
Low death/disruption risk
PROTECT — >
High innovation risk
Low
expected profit
High
expected profit
TEST — >
DESIGN—>
Low
real profit
High
real profit
High death/disruption risk
BOOST—>
Low innovation risk
Exploit
Explore

39. Visual Inquiry Tools …

40. Visual Inquiry Tools …
… help teams in addressing wicked problems

43. Our platform combines
visual enquiry tools
with software to
facilitate collaboration

45. The convergence of visual tools,
technology and strategy as
continuous reinvention