The Commerce Graph

The Commerce Graph
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Commerce Graph: Charting a future for physical exchange Steven Jacobs, Deputy Editor at Street Fight
1910 2014 @ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs “Retail guys are going to go out of business and ecommerce will become the place everyone buys. You are not going to have a choice.” - Marc Andreessen
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Consumers should have a choice.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-CommerceCOMMERCE GRAPH
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce Commerce Graph is a new way to think about the way we buy goods and services bringing together remote and in-person commerce ! into one cohesive system.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce First, three assumptions about the future
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce The growth in connected devices will make the distinction between “online” and “offline” behavior less distinct. This will force “e- commerce” and “local commerce” companies into each other’s markets. One. 50#billion#connected#devices# 2020
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce The process of “buying” will become invisible. ! The moment we decide to make a purchase, the transaction will go through. Two.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-CommerceThe Internet will not replace the physical world.Three.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely, Fulfill In-person Decide In-person, Fulfill In-person Decide Remotely, Fulfill Remotely Decide In-person, Fulfill Remotely Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce In the commerce graph, there are two axes: decisioning and fulfillment.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce The process of making a decision to buy a product. The process of bringing the product/service to a customer after point-of-purchase.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce These axes are weighted by “in-person” and “remote” activities.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce An interaction with a product/service provider in the real world An interaction with a product/service provider which is not physically present.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Decide Remotely Decide In-person, Fulfill In-person Decide Remotely Decide In-person ‘Brick-and-mortar’
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Decide Remotely Decide In-person Decide Remotely, Fulfill Remotely Decide In-person (Brick-and-mortar retail) Ecommerce
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Decide Remotely, Fulfill In-person Decide In-person Decide Remotely Decide In-person, Fulfill Remotely (Brick-and-mortar retail) ‘Omnichannel’
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce Consumers already shop across the commerce graph.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-person Decisioning Fulfillment Local Commerce E-Commerce Nearly everyone buys goods or services offline.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-person Decisioning Fulfillment Local Commerce E-Commerce Nearly everyone buys goods or services offline. 196.6 million Americans shopped online last year. That’s 90% of all Internet users
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-person Decisioning Fulfillment Local Commerce E-Commerce Nearly everyone buys goods or services offline. 196.6 million Americans shopped online last year. That’s 90% of all Internet users 78% of consumers said they bought in- store after browsing digitally.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-person Decisioning Fulfillment Local Commerce E-Commerce Nearly everyone buys goods or services offline. 196.6 million Americans shopped online last year. That’s 90% of all Internet users 78% of consumers said they bought in- store after browsing digitally. 72% of consumers said they bought online after browsing in store.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person c Decisioning Fulfillment But sellers have lagged demand. The bulk of digital innovation has remained in the remote — or e— commerce quadrant. Decide Remotely, Fulfill Remotely
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Ecommerce sales are projected to hit $491.5 billion by 2018. $125.00 $250.00 $375.00 $500.00 2012 2013 2014 2015 2016 2017 2018 (billions) !25
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment $10 trillion ! The biggest opportunity today is in where remote and in-person commerce intersect. But that’s still only 9% of the $10 trillion consumers spent on retail goods last year.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Over the next decade, the companies driving value creation will bring together remote and in-person commerce. Decide Remotely, Fulfill In-person Decide In-person, Fulfill Remotely
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce A portion of that market will be owned by the existing players.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Decide Remotely Decide In-person Decide Remotely Decide In-person Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-CommerceHowever, new (and existing) firms will grow by solving problems within each “omnichanel” quadrant.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment We’ve already seen explosive growth in the decide online, buy in- person quadrant. ! These companies are often labeled as “local commerce” firms
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Yelp has nearly doubled unique visitors since 2009. ! Today, the reviews company draws 128 million UVs every month.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment In 2013, the company announced Yelp Platform, a new initiative to close the gap between discovery and transaction.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment The decide in-person, fulfill remotely quadrant has seen less innovation. ! But there’s a big opportunity for new brands to flourish.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment This is the Tesla showroom in LA. (There’s no lot.) Customers can test drive and buy a car, but its delivered weeks later. ! A “showroom” model allows Tesla to sell its product in malls and other high-traffic areas.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Decide Remotely Decide In-person Decide Remotely Decide In-person The future of commerce lies at the intersection of digital and physical marketplaces.
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Decide Remotely Decide In-person Decide Remotely Decide In-person
@ 2014 Hyperlocal Industries LLC.#commercegraph@stevenhjacobs Remote Remote In-person In-personDecisioning Fulfillment Local Commerce E-Commerce STEVEN JACOBS DEPUTY EDITOR, STREET FIGHT Decide Remotely Decide In-person Decide Remotely Decide In-person

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